Based on the widest possible basket of product categories in Europe, the fourth quarter 2009 showed nominal growth, which has remained stable since the prior quarter, and around 3% for four consecutive quarters.

Find out which generation spends the most per trip, shops the most often, finds the most deals and learn how to reach them. Understanding diverse generational preferences leads to opportunities at the register.

For a brand manager, the focus needs to be less about ad impressions and more about making a precise and measurable impression on the right audience.

A Nielsen survey asking Olympics viewers about commercials aired during NBC’s primetime Olympic coverage through February 20 shows that six of the ten most liked ads contained an Olympics theme.

Video game buyers comprise 24% of U.S. households, and their share of wallet profiles paint a picture of valuable, tech-savvy entertainment consumers.

The power of micro-targeting insights to reach high-profit customer segments is unleashing new and profitable growth opportunities. The road map to success starts with five key steps.

Global consumers are more willing to at least consider paying for particular content categories, especially if they have done so before.

Fourteen percent of home Super Bowl viewers with Internet access browsed the web at least once during the big game, up slightly from last year’s 12%.

How well a TV ad does can often rely on “Earned Media” — the volume and value of the online conversations that happen before an after it airs.

According to preliminary results from The Nielsen Company, CBS’s broadcast of Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers.