The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report.

Nearly eight in 10 Chinese automobile owners showed intention to purchase an electric vehicle. Environmental and economic advantages play an important role in the buying decision.

With data from more than 125 Facebook advertising campaigns from 70 brands, Nielsen and Facebook release their findings that hold important implications for brand advertisers.

Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online — amounting to 144 million people.

Spending less on trade promotions can yield more incremental sales if you understand that both consumer price sensitivity and deal propensity change with the channel and product. Six tips help create the right mix.

Coupons are hot again in the U.S. Surprising findings reveal who is using them, what they are using them for and how manufacturers and retailers are making it more convenient than ever for consumers to save money.

An estimated 237 million place-based video ads were displayed to adult audiences each month, according to the report.

As “brand listening” has now become standard practice, it’s time to go deeper to unlock the value, passion and insight hidden inside the everyday chatter happening outside the context of your brand.

Spending the most doesn’t necessarily equate to efficiency in viewer recollection. Nielsen IAG found that the top four most memorable Pharma TV commercials in 2009 did not spend the most on their respective campaigns.

As Art Nielsen Jr. turns 91, we recognize his innovation and intuition. He knew that more could be done with information if it was collected in more meaningful ways.