At a time when consumers are more sophisticated than ever and networks and advertisers are looking for ways to deepen engagement with their audiences, they are turning to Nielsen for help in better understanding the connected consumer in an increasing fragmented media landscape.

As part of a national program to boost private and philanthropic involvement in science, technology, engineering and math (STEM) education, President Barack Obama has announced a new CEO-led initiative involving The Nielsen Company.

Eliminating guesswork is a marketer’s dream, which is now a definable reality with quantifiable results. The notion was put to the test to see if neuroscience could be used to help a magazine sell more copies.

Most adults in the U.S. now have cellphones and one in four are using smartphones. With their rich features and capabilities, these devices are driving the mobile app economy.

Through the second half of 2010, the pace of recovery is split between lagging developed economies mired in economic malaise and developing economies that exhibit stronger consumer spending.

Consumers have concerns about a range of issues that suggest that 3DTV technology faces some challenges as it reaches the marketplace.

According to the latest edition of The Nielsen Company’s Apps Playbook, the average number of apps that smartphone apps downloaders have on their phones is now 27, up from 22 in December 2009.

According to The Nielsen Sports Media Exposure Index, the Cowboys were still the most popular NFL team in America last season.

The Nielsen Company conducted an online survey in March 2010 of more than 27,000 consumers in 55 markets to get a better sense of the steps being taken to save money in view of uncertain economic conditions.

Eating healthy is a goal for most people, but is often difficult to achieve. Work and family responsibilities make time scarce, and the recent recession prompted many to search for value over healthier choices.