Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.

All full-power analog broadcasts in the U.S. were turned off on June 12, signaling a fundamental change in the transmission of television broadcasting. Which homes were ready and which were not… and how were TV station audiences impacted?

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.

Consumers around the world are expressing more confidence about their personal financial situations, according to the most recent Nielsen Global Consumer Confidence Index.

New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.

Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year.

The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.

While there are many motivating factors behind the green energy movement, for the average American “saving money” tops the list according The Nielsen Company’s latest Energy Trends report.

When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months.

As American consumers get set to buy nearly 600 million pounds of candy this Halloween, they are choosing fewer store brand or private label sweets, opting instead for brand name treats.