During his keynote address at Nielsen’s Consumer 360 Conference in Jakarta, Indonesia, Mr. Pradeep Pant, President of Kraft Foods Asia Pacific, emphasized the strategic importance for companies to focus on consumers’ need states.

Key findings from the third quarter Nielsen Global Consumer Confidence Index report that consumers find a full economic recovery in 2010 to be highly unlikely.

As we manage through one of the most challenging U.S. economic downturns, American consumers have made significant shifts in what they buy and watch. From planning their shopping trips to focusing on value to trading down to going out less and staying in more, consumers have pressed the reset button and fundamentally changed their habits.

Mr. Mahendra Siregar, Vice Minister for Trade, Republic of Indonesia, kicked off Nielsen’s inaugural Consumer 360 Conference in Jakarta on October 19, 2010 with a positive outlook for Indonesia in his keynote address.

The Nielsen Company surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how.

Retail in developing markets like Vietnam has remained fairly robust. All signs point to further opportunities for expansion.

American teens are sending or receiving an average 3,339 texts a month — more than six per every hour they’re awake. Meanwhile, data and app use among teenagers is rising faster than ever.

The NFL claimed the top four spots in the rankings for C3, which measures the commercials watched both live and with three days DVR playback.

A majority of U.S. and U.K. consumers would consider purchasing an electric vehicle, but many consumers are suffering from sticker shock when they discover the price of driving a “green” car.

The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010, with a 3.8 percent increase year-over-year.