Nielsen News - April 2011

Report: The New Digital American Family
Posted Apr 12, 2011

According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history.

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Italy’s Growing Multi-Media Influence Impacts Purchase Decisions
Posted Apr 11, 2011

The proliferation of the Internet, social networks, smartphones, tablets and branded in-store and mobile contact points in Italy are presenting increased opportunities to build successful relationships with the consumer, and Italian consumers are increasingly taking advantage of their multi-channel options.

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Music, Money & Mobile: A Global Music Outlook
Posted Apr 8, 2011

A recent Nielsen global survey of 26,644 online consumers across 53 countries explored the music industry’s toughest questions: how to optimize marketing and how maximize revenue in a digital and increasingly mobile world.

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Video: Social Media is Everybody’s Job
Posted Apr 8, 2011

In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business.

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Swiss Lead in Speed: Comparing Global Internet Connections
Posted Apr 1, 2011

The Nielsen Company recently measured and compared connection speeds on home computers during February 2011 across nine countries and analyzed whether speed affects the amount of time consumers spend online.

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Who Watches What (and How Much)? U.S. TV Trends by Ethnicity
Posted Mar 30, 2011

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.

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Pinstripe Power: Jeter, Rivera Top List of 10 Most Marketable Players in Baseball
Posted Mar 24, 2011

As Major League Baseball prepares for the first pitch of the new season March 31, two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, according to Nielsen and E-Poll’s N-Score ranking.

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U.S. Console Gaming: The Living Room & Beyond
Posted Mar 23, 2011

Today’s video game consoles offer many entertainment options beyond gaming, including Netflix, ESPN3, Pandora, Last.FM and YouTube on some or all platforms. As part of understanding the potential audience for services like these across the entire family, it is important to think about the household location of gaming platforms.

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Vietnamese consumers continue to spend amidst inflation
Posted Mar 22, 2011

Undoubtedly on the minds of many Vietnamese are the surging prices for food and other goods that the country has experienced over the last 12 months.

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Why Brands that Invest in Distribution Win in Russia
Posted Mar 22, 2011

Russia is easing its way out of the global recession, and its economy is exhibiting signs of recovery. In fact, with a large and expanding middle class, a youthful population, and vast natural resources, most observers agree that Russia is poised to experience strong economic growth.

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