Nielsen News - April 2011
According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history.
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The proliferation of the Internet, social networks, smartphones, tablets and branded in-store and mobile contact points in Italy are presenting increased opportunities to build successful relationships with the consumer, and Italian consumers are increasingly taking advantage of their multi-channel options.
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A recent Nielsen global survey of 26,644 online consumers across 53 countries explored the music industry’s toughest questions: how to optimize marketing and how maximize revenue in a digital and increasingly mobile world.
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In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business.
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The Nielsen Company recently measured and compared connection speeds on home computers during February 2011 across nine countries and analyzed whether speed affects the amount of time consumers spend online.
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How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.
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As Major League Baseball prepares for the first pitch of the new season March 31, two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, according to Nielsen and E-Poll’s N-Score ranking.
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Today’s video game consoles offer many entertainment options beyond gaming, including Netflix, ESPN3, Pandora, Last.FM and YouTube on some or all platforms. As part of understanding the potential audience for services like these across the entire family, it is important to think about the household location of gaming platforms.
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Undoubtedly on the minds of many Vietnamese are the surging prices for food and other goods that the country has experienced over the last 12 months.
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Russia is easing its way out of the global recession, and its economy is exhibiting signs of recovery. In fact, with a large and expanding middle class, a youthful population, and vast natural resources, most observers agree that Russia is poised to experience strong economic growth.
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