Nielsen News - May 2011
Increasingly affluent consumers have become more discerning about where they spend their money and have expanded the types of goods they buy. In short, “one size” shopping no longer works for many consumers, and retailers are adapting to win a bigger share of wallet.
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Music sales in the U.S. are up 1.6 percent in 2011, according to The Nielsen Company, as digital album and track sales saw dramatic growth through May 8. Digital retailers received more than half of all music transactions, propelling a 12.4 percent growth in sales over last year.
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With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market.
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The Nielsen Company announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011.
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With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at this popular genre, revealing who Groupon and Living Social’s audiences are and what couponers online want.
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According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS.
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With the 2011 TV Upfronts (the new season preview/meetings between TV studios and advertisers) in full swing, Nielsen takes a look at emerging trends in TV viewing.
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According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders are concerned about privacy when it comes to sharing their location via mobile phone.
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Women are utilizing new technologies in their own way and are most likely to adopt new technology when it is social and relevant—that is, when it seamlessly improves their day-to-day lives
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By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook.
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