Nielsen News - May 2011

One Size Does Not Fit All: Asia’s Multi-Channel Opportunity
Posted May 13, 2011

Increasingly affluent consumers have become more discerning about where they spend their money and have expanded the types of goods they buy. In short, “one size” shopping no longer works for many consumers, and retailers are adapting to win a bigger share of wallet.

[read more]
Cue the Music: Driven by Digital, Music Sales up in 2011
Posted May 11, 2011

Music sales in the U.S. are up 1.6 percent in 2011, according to The Nielsen Company, as digital album and track sales saw dramatic growth through May 8. Digital retailers received more than half of all music transactions, propelling a 12.4 percent growth in sales over last year.

[read more]
Connected Devices: How We Use Tablets in the U.S.
Posted May 5, 2011

With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market.

[read more]
Nielsen Estimates Number of U.S. Television Homes to be 114.7 Million
Posted May 3, 2011

The Nielsen Company announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011.

[read more]
Deal Me In: Behind the Bargain-Hunting Audiences of Local Deal Sites
Posted Apr 26, 2011

With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at this popular genre, revealing who Groupon and Living Social’s audiences are and what couponers online want.

[read more]
U.S. Smartphone Market:  Who’s the Most Wanted?
Posted Apr 26, 2011

According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS.

[read more]
An Upfront Look at U.S. TV Audiences and Trends
Posted Apr 21, 2011

With the 2011 TV Upfronts (the new season preview/meetings between TV studios and advertisers) in full swing, Nielsen takes a look at emerging trends in TV viewing.

[read more]
Privacy Please!  U.S. Smartphone App Users Concerned with Privacy When it Comes to Location
Posted Apr 21, 2011

According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders are concerned about privacy when it comes to sharing their location via mobile phone.

[read more]
Digital and Very Social: American Women and Technology Adoption
Posted Apr 18, 2011

Women are utilizing new technologies in their own way and are most likely to adopt new technology when it is social and relevant—that is, when it seamlessly improves their day-to-day lives

[read more]
What You Think You Know vs. What You Need to Know About U.S. Hispanics And Media
Posted Apr 15, 2011

By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook.

[read more]