Nielsen News - November 2009
Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.
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2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.
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Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.
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Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.
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New data from Scarborough Research finds nearly three in four adults, nearly 171 million, in the U.S. read printed news on a weekly basis.
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On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.
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The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”
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If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?
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There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.
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Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.
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