Nielsen News - February 2010

Super Bowl XLIV Most Watched Super Bowl of All Time
Posted Feb 8, 2010

According to preliminary results from The Nielsen Company, CBS’s broadcast of Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers.

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Do We Watch the Web the Same Way We Watch TV? Not Really
Posted Feb 4, 2010

Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.

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Social Issues Lead Super Bowl Advertising Online Buzz
Posted Feb 4, 2010

“The early buzz data makes one thing clear — controversy drives conversation,” said Pete Blackshaw, executive vice president of digital strategy at The Nielsen Company.

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U.S. Healthy Eating Trends Part 5: Nielsen Healthy Eating Index Debuts
Posted Feb 2, 2010

For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods.

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9 in 10 Will Watch Super Bowl at Home; Most will Spend the Same or Less on Food and Bev
Posted Feb 1, 2010

A majority of households will be watching Super Bowl XLIV at home or at a friend or relative’s house instead of watching from a restaurant or bar.

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Nielsen 2010 Global Consumer Outlook
Posted Jan 29, 2010

Nielsen’s regional experts share insights on confidence, media trends, and what next for the increasingly diverse, demanding, and connected global consumer.

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U.S. Healthy Eating Trends Part 1: Commitment Trumps the Economic Pinch
Posted Jan 26, 2010

Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.

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Survey: Global Facebook Users Generous Texters for Haiti, but Unprepared Themselves
Posted Jan 22, 2010

Thirty-nine percent of Facebook users in the U.S., U.K. and Australia have already donated to the Haitian earthquake relief efforts. Another 21 percent still plan to do so, according to a joint survey conducted by Facebook and Nielsen.

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Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
Posted Jan 22, 2010

As sites like Twitter and Facebook continue to grow, global consumers spent more than five and half hours on social networking sites in December 2009.

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Survey: Most Super Bowl Viewers Tune in for the Commercials
Posted Jan 20, 2010

The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a recent survey by The Nielsen Company.

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