Nielsen News - November 2009

Tracking the Hits Along the Musical The Long Tail
Posted Nov 20, 2009

Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.

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Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media Environment
Posted Nov 19, 2009

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

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Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October
Posted Nov 19, 2009

Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.

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Little Holiday Cheer Ahead for Online Retail
Posted Nov 18, 2009

Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.

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74% of U.S. Adults Read Newspapers at Least Once a Week in Print or Online
Posted Nov 17, 2009

New data from Scarborough Research finds nearly three in four adults, nearly 171 million, in the U.S. read printed news on a weekly basis.

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Nielsen Podcast: The FDA, Pharma and Social Media
Posted Nov 12, 2009

On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

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The Droid: Is this the Smartphone Consumers are Looking For?
Posted Nov 11, 2009

The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

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Integrated Measurement: Online Advertising Grows Up
Posted Nov 4, 2009

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

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Frugal Consumers Return to Home Base
Posted Nov 2, 2009

There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.

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Five Secrets to Bringing Stronger Products to Market
Posted Nov 2, 2009

Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.

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