Nielsen News - February 2012

China and US Improve, but Overall Consumer Confidence Fell in 60% of Global Markets
Posted Feb 7, 2012

Consumer confidence declined in 35 out of 56 markets, according to global consumer confidence findings from Nielsen. Global consumer confidence increased one point last quarter while Europe led confidence declines in 24 of the region’s 27 measured markets.

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Giants vs Patriots: Playbook for the Social Super Bowl
Posted Feb 1, 2012

Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.

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Food Labeling Confusion Weighs Heavily on Minds of Global Consumers
Posted Jan 24, 2012

According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

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More US Consumers Choosing Smartphones as Apple Closes the Gap on Android
Posted Jan 18, 2012

According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

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Consumers OK with Ads… if the Apps are Free
Posted Jan 9, 2012

Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free.

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Report: Consumer Media Usage Across TV, Online, Mobile and Social
Posted Jan 6, 2012

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to Nielsen.

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Hong Kong’s Digital Landscape is Dynamic and Evolving
Posted Dec 22, 2011

Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia.

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Report: The Rise of Smartphones, Apps and the Mobile Web
Posted Dec 15, 2011

A new report provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.

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New Mobile Obsession: U.S. Teens Triple Data Usage
Posted Dec 15, 2011

Teens have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as leading message senders.

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App-Happy with Android: The Most Popular Android Apps by Age
Posted Dec 12, 2011

Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners according to Nielsen’s latest research on smartphone usage.

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