Nielsen News - February 2012
Consumer confidence declined in 35 out of 56 markets, according to global consumer confidence findings from Nielsen. Global consumer confidence increased one point last quarter while Europe led confidence declines in 24 of the region’s 27 measured markets.
[read more]
Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.
[read more]
According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.
[read more]According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.
[read more]
Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free.
[read more]
Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to Nielsen.
[read more]Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia.
[read more]
A new report provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.
[read more]
Teens have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as leading message senders.
[read more]
Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners according to Nielsen’s latest research on smartphone usage.
[read more]



