The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.

From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.

Music sales in the U.S. are up 1.6 percent in 2011, according to The Nielsen Company, as digital album and track sales saw dramatic growth through May 8. Digital retailers received more than half of all music transactions, propelling a 12.4 percent growth in sales over last year.

Whether due to love of horse racing or mint juleps and big hats, the Kentucky Derby continues to grow in popularity.

With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market.

Caretakers. Breadwinners. Couponers. Social networkers. Decision makers. Roughly 34 percent of American households are home to kids under 18, and modern moms wear many hats and play many roles.

On Sunday, May 1, 2011, President Obama announced that U.S. military forces killed Osama bin Laden in a targeted attack. The address was carried live from approximately 11:35 PM- 11:44 PM ET on 9 networks. The sum of the average audience for those networks was 56,512,179 viewers, with a combined household rating of 33.9. The networks carrying the address included ABC, CBS, NBC, TEL, UNI, CNN, FOXNC, HLN and MSNBC.

The Nielsen Company announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011.

Volkswagen’s Little Darth Vader ad, where a small boy is stunned by his powers, was not only a standout commercial in this year’s Super Bowl, but it also took the top spot among Most Liked new ads of the entire first quarter 2011.

On Friday, April 29, 2011, the much anticipated Royal Wedding of Prince William and Kate Middleton took place at Westminster Abbey. The wedding coverage was carried live from aapproximately 6AM- 7:15AM on 11 networks.