At Nielsen’s Consumer 360 client event in Orlando Florida, Paul Swiontkowski and Kim Stanford from Microsoft shared how they efficiently delivered television ads to the viewers most likely to respond to Microsoft’s message.

Nielsen’s Jon Gibs discusses how viewers engage with social media and television and how it’s creating a new type of “co-viewing.”

In the Cross-Platform Report, Nielsen finds a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.

Nielsen congratulates the class of 2011 and takes look at today’s American teen, raised in an age dominated by media choices like never before—from the Internet to cable channels to web connected devices galore.

With Boston and Vancouver facing-off for bragging rights as the Stanley Cup champ, which home country—the U.S. or Canada—has the most marketable players?

According to Nielsen surveys and buzz data, consumers are eagerly anticipating Nintendo’s announcement of a new video game console.

Smartphones and the consumption of mobile data continue to grow in popularity in the U.S. – 37 percent of mobile consumers now have one – and smartphones with Google’s Android operating system (OS) are proving to be the most popular flavor.

According to a study on social media usage by The Nielsen Company conducted in collaboration with AbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily.

Oprah’s Book Club—with picks ranging from older classics to lesser known works to Pulitzer Prize-winners—became a coveted and exclusive fraternity founded in 1996, with branded special editions selling more than 22 million copies in the past 10 years.