Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen Cross-Platform Report. The report shares video consumption across traditional TV, mobile and online.

Streaming video online is on the rise in the U.S., and how consumers tune in differs greatly across services. According to a recent Nielsen survey, the majority of Netflix users report watching on a TV screen. In fact, half of all Netflix users connect via a game console (Wii, PS3 or Xbox Live).

TV ads featuring “fatherly love” were viewers’ favorites among new commercials debuting in Q2 this year.

Roughly 13.5 million people in the U.S. tuned in to watch Japan’s shoot-out victory over USA in the final of the Women’s World Cup on Sunday, July 17, the end of a tumultuous and exciting tournament that left USA fans on the edge of their seats.

NBA finals champ Dirk Nowitzki is the most marketable man in basketball, according to Nielsen/E-Poll, with an N-Score of 132. In addition to his MVP performance in the finals, Nowitzki’s new top position on the list is thanks in part to the retirement of N-Score and endorsement heavyweight Shaquille O’Neal and the shifting fortunes of LeBron James and Dwyane Wade, whose scores dropped from 131 to 26 and 117 to 34, respectively.

In a showdown where rivals become teammates, which team is the most marketable at this year’s MLB All-Star game? A look at the Nielsen/E-Poll N-Scores of the American League versus National League starters revealed the American League comes out swinging with a score of 97 compared to 78.

According to Nielsen and Billboard’s Mid-year Music Industry Report, overall album sales, digital album sales, catalog album sales and vinyl album sales all saw increases over the same six-month period in 2010.

Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders — those who have downloaded an app within the past 30 days — are willing to pay for the games they play. In contrast, only 76 percent of downloaders are willing to pay for news apps.

Wimbledon is famous for its grass courts, heated matches and—particularly in recent years—fashion statements. While the athletes continue to duke it out on the court, Nielsen/E-Poll N-Scores show that the court of public opinion has already ruled on which tennis stars are the most stylish, with little-known Caroline Wozniacki taking the top spot.

Nielsen’s Steve Hasker addressed attendees at Consumer 360 in Orlando with a focus on how technology evolution and consumer advancement has challenged marketers to keep up with the innovation cycle and consumer demand.