Media + Entertainment - September 2009
The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
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Few can question the legacy The Beatles left on the music world in the 20th century, but will millennial video gamers (most born long after the band’s split 40 years ago) be abuzz with Beatlemania?
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The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.
[read more]Apparently the Dallas Cowboys are also America’s “Online” Team as well. Thanks to their strong national following, as well their headline-grabbing new stadium, the Cowboys lead all teams in online buzz during the last 90 days, capturing 7.0 percent of the online NFL discussions on blogs, boards and groups.
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President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.
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As the debate on health care in the U.S. continues, President Obama detailed his vision for health insurance reform in his second address to a joint session of Congress…
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When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.
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99.4 percent of U.S. homes are able to receive digital television signals, a gain of more than a half million homes in the last month. This is a gain of more than 572,000 homes in the last month and 1.8 million homes…
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Television rarely gets any more real or dramatic than A&E’s highly-rated Intervention series. But how did viewers perceive the commercials that aired during the show? The answers were found deep in the subconscious level of the brain.
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Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season.
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