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Media + Entertainment - September 2009

Posted Sep 15, 2009

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.

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Will the Beatles Make it to the Rock Gaming Hall of Fame?
Posted Sep 15, 2009

Few can question the legacy The Beatles left on the music world in the 20th century, but will millennial video gamers (most born long after the band’s split 40 years ago) be abuzz with Beatlemania?

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Multitasking at Home: Simultaneous Use of Media Grows
Posted Sep 14, 2009

The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.

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Posted Sep 11, 2009

Apparently the Dallas Cowboys are also America’s “Online” Team as well. Thanks to their strong national following, as well their headline-grabbing new stadium, the Cowboys lead all teams in online buzz during the last 90 days, capturing 7.0 percent of the online NFL discussions on blogs, boards and groups.

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Focus Group: Obama Inches the Health Meter Forward, but Party Lines Still Split
Posted Sep 10, 2009

President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.

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32.1 Million Watch President Obama’s Health Care Address to Congress on TV
Posted Sep 10, 2009

As the debate on health care in the U.S. continues, President Obama detailed his vision for health insurance reform in his second address to a joint session of Congress…

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OnDemand Online, TV Everywhere and What It Means for Audience Measurement
Posted Sep 8, 2009

When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.

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DTV Adoption Now Above 99% in U.S.
Posted Sep 8, 2009

99.4 percent of U.S. homes are able to receive digital television signals, a gain of more than a half million homes in the last month. This is a gain of more than 572,000 homes in the last month and 1.8 million homes…

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Does Emotionally Powerful Programming Prime Advertising Effectiveness?
Posted Sep 7, 2009

Television rarely gets any more real or dramatic than A&E’s highly-rated Intervention series. But how did viewers perceive the commercials that aired during the show? The answers were found deep in the subconscious level of the brain.

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Hispanic Homes in U.S. Show Largest Growth for 2009-2010 TV Season
Posted Sep 4, 2009

Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season.

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