Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.

According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.

New data from Scarborough Research finds nearly three in four adults, nearly 171 million, in the U.S. read printed news on a weekly basis.

On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more.

Yield management is an approach to maximizing revenue when a business has a fixed, perishable resource and can segment customers into groups willing to pay different prices for the same resource.

The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

With gamers expected to rush out en mass to buy Modern Warfare 2 this week, retailers may be just as excited for the release as even the biggest COD franchise fans.

The amount of television watched hit an all-time high with Americans spending four hours and 49 minutes a day on average in front of the TV.

Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.

A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.