RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
2,335,000

2
DANCING WITH THE STARS
ABC
MONDAY
2,168,000

3
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
1,793,000

4
DANCING W/STARS RESULTS
ABC
TUESDAY
1,710,000

5
CRIMINAL MINDS 10PM-SP
CBS
WEDNESDAY
1,539,000

6
DESPERATE HOUSEWIVES
ABC
SUNDAY
1,445,000

7
GAME, THE
CW
FRIDAY
1,389,000

8
PRIVATE PRACTICE
ABC
THURSDAY
1,336,000

9
GREY’S ANATOMY-THU 9PM
ABC
THURSDAY
1,321,000

10
UNIT, THE
CBS
SUNDAY
1,303,000

Source: The Nielsen Company (April 20, 2009 – April 26, 2009)

CBS’s “CSI” and “Survivor: Tocantins” were the number one and number three-ranked primetime telecasts on broadcast TV Thursday, April 23, 2009 with 14.6 and 11.3 million average viewers.
ABC’s “Grey’s Anatomy-Thu 9PM” was ranked second with 13.5 million average viewers.

With several high profile games released in the past few months, chalk one up for Halo Wars.  According to Nielsen’s weekly Video Game Tracking survey, the title generated the highest definite purchase interest among games in the week of their release for any title released through April 18 this year. In the week leading up to its March 3rd release in the US, 23 percent of gamers had strong purchase interest for the real-time strategy off-shoot of the immensely popular Halo trilogy. It narrowly beat Resident Evil 5 which garnered …

FOX’s “American Idol-Wednesday” was the number one-ranked primetime telecast on broadcast
TV for Wednesday, April 22, 2009 with approximately 23.9 million average viewers.
CBS’s “Criminal Minds 10PM Special” and “Criminal Minds” rounded out the top three ranked programs with approximately 13.7 and 9.8 million average viewers.

FOX’s “American Idol-Tuesday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for April 21, 2009. The show drew just over 24.0 million average viewers Tuesday night.
ABC’s “Dancing With The Stars Results” was the second-ranked program with 14.7 million average viewers while CBS’s “NCIS 9PM Special” rounded out the top three with 12.6 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-TUESDAY
FOX
23,963,000

2
DANCING W/STARS RESULTS
ABC
14,725,000

3
NCIS 9P-SPECIAL(S)-04/21/2009
CBS
12,648,000

4
MENTALIST, THE-10PM SP(S)-04/21/2009
CBS
12,456,000

5
FRINGE
FOX
9,895,000

6
BIGGEST LOSER 7
NBC
9,261,000

7
LAW AND ORDER:SVU
NBC
7,037,000

8
TWO AND A HALF MEN SP(S)-04/21/2009
CBS
6,604,000

9
BIG BANG THEORY, THE – SP(S)-04/21/2009
CBS
5,863,000

10
UNUSUALS SP-4/21, THE(S)-04/21/2009
ABC
5,809,000

Source: The Nielsen Company (April 21, …

As the Pulitzer Prizes for journalism were announced, Nielsen Online released data on unique visitors to online news sites for March 2009. MSNBC, CNN, and Yahoo! News led the way, with each showing gains over last year’s traffic numbers. The BBC (up 61%), Fox News (up 48%) and McClatchy Newspaper Network (up 20%) reported solid gains while, Gannett Newspapers (down 11%), USA Today and CBS News (both down 7%) slid down from last year’s mark. The NY Times, which led all outlets with five Pulitzers, drew 7% more visitors than …

ABC’s “Dancing With The Stars” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for April 20, 2009. The show drew just over 20.5 million average viewers Monday evening.
CBS’s “Two And A Half Men” and “Rules Of Engagement” ranked second and third with 11.5 and 10.6 million average viewers.

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
2,449,000

2
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
2,368,000

3
CSI: MIAMI
CBS
MONDAY
2,115,000

4
DANCING WITH THE STARS
ABC
MONDAY
1,983,000

5
DANCING W/STARS RESULTS
ABC
TUESDAY
1,704,000

6
WITHOUT A TRACE
CBS
TUESDAY
1,606,000

7
CSI: NY
CBS
WEDNESDAY
1,603,000

8
60 MINUTES
CBS
SUNDAY
1,383,000

9
CRIMINAL MINDS
CBS
WEDNESDAY
1,354,000

10
CSI
CBS
THURSDAY
1,351,000

Source: The Nielsen Company (April 13, 2009 – April 19, 2009)

Baby Boomers may be the perfect catch for advertisers in this unstable economy, according to new research from Nielsen.  Not only are Baby Boomers spending the lion’s share of consumer packaged goods, but are also watching more TV and spending more time on the Internet than Millenials age 18-44. Boomers watch 39 hours of TV per week compared to only 27 hours a week for Millenials.   Boomers also use the Internet almost 7 hours per week compared to 6 hours a week those for those 18-44.  Read the full study here.
More …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
24,378,000

2
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
24,114,000

3
DANCING WITH THE STARS
ABC
MONDAY
19,463,000

4
CSI
CBS
THURSDAY
15,717,000

5
DANCING W/STARS RESULTS
ABC
TUESDAY
15,239,000

6
TWO AND A HALF MEN
CBS
MONDAY
15,027,000

7
DESPERATE HOUSEWIVES
ABC
SUNDAY
13,851,000

8
NCIS
CBS
TUESDAY
13,559,000

9
CSI: MIAMI
CBS
MONDAY
13,385,000

10
WITHOUT A TRACE
CBS
TUESDAY
13,227,000

Source: The Nielsen Company (April 13, 2009 – April 19, 2009)