With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen.

In Q3 2011, the best-liked TV creatives for men and women were all about the chase, as Nielsen research showed both genders enjoyed ads that represented the often elusive pursuit of love.

For the majority of countries in Asia Pacific, official primetime television starts at 6pm and finishes at 11pm*. Taking a closer look at viewing habits around the Asia Pacific region, however, the time slot when the bulk of viewers tune in is between 8pm and 9pm, when close to one third of the Asia Pacific# population (32%) is watching television.

The Big Apple bested even Nashville when looking at the sheer number of country albums sold.

Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award. The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs.

A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. Nielsen and NM Incite, drawing upon their vast information on consumer intent and behavior, illustrate the most valuable digital consumers.

From bed to the bus, Portland to Pittsburgh, consumers are embracing all the various video platforms available to them.

The Texas Rangers and St. Louis Cardinals might be headed to the World Series, but the Philadelphia Phillies garnered the top local TV ratings in 2011. This season, nearly one-tenth of Philadelphia households—the most of any market—tuned in during regular season, locally televised Phillies games, and more than double (21.6%) of those households tuned in during the playoffs.