Media + Entertainment - October 2009
A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.
[read more]The New York Yankees boasted the most viewers per game during the regular season, while the Philadelphia Phillies’ seasonal viewership was up 25% over 2008.
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New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.
[read more]Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.
[read more]Nielsen today released “C3″ ratings data for television viewing in the first week of the 2009-2010 TV season.
[read more]The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]With the release today of Uncharted 2: Among Thieves, PS3 fans are getting their hands on the second iteration of the highly acclaimed series of adventure games.
[read more]Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
[read more]Based on the books My Life in France by Julia Child and Julie and Julia by Julie Powell, the film version Julie & Julia has helped boost book sales of all three titles from year-over-year.
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The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?
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