Click Here For Updated Weekly TV Ratings

Media + Entertainment - November 2011

Connecting and Engaging with Digital Indian Consumers
Posted Nov 15, 2011

With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen.

[read more]
Posted Nov 10, 2011

In Q3 2011, the best-liked TV creatives for men and women were all about the chase, as Nielsen research showed both genders enjoyed ads that represented the often elusive pursuit of love.

[read more]
Posted Nov 9, 2011

For the majority of countries in Asia Pacific, official primetime television starts at 6pm and finishes at 11pm*. Taking a closer look at viewing habits around the Asia Pacific region, however, the time slot when the bulk of viewers tune in is between 8pm and 9pm, when close to one third of the Asia Pacific# population (32%) is watching television.

[read more]
Posted Nov 8, 2011

The Big Apple bested even Nashville when looking at the sheer number of country albums sold.

[read more]
Nielsen Announces Finalists for Automotive Green Marketer of the Year
Posted Nov 7, 2011

Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award. The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

[read more]
The New Mainstream: 28% of TV Watching Spent on LGBT-Inclusive Shows
Posted Oct 27, 2011

Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs.

[read more]
Getting to Know (and Like) the Social Mom
Posted Oct 25, 2011

A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

[read more]
Infographic: The Most Valuable Digital Consumers
Posted Oct 21, 2011

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. Nielsen and NM Incite, drawing upon their vast information on consumer intent and behavior, illustrate the most valuable digital consumers.

[read more]
Cross-Platform Hotspots: Top U.S. Cities for TV, Web and Mobile
Posted Oct 20, 2011

From bed to the bus, Portland to Pittsburgh, consumers are embracing all the various video platforms available to them.

[read more]
Posted Oct 19, 2011

The Texas Rangers and St. Louis Cardinals might be headed to the World Series, but the Philadelphia Phillies garnered the top local TV ratings in 2011. This season, nearly one-tenth of Philadelphia households—the most of any market—tuned in during regular season, locally televised Phillies games, and more than double (21.6%) of those households tuned in during the playoffs.

[read more]