The average web user in the U.S. spent nearly 60 hours online in April 2010.

Conventional wisdom says that people watching TV don’t watch commercials — they flip channels, get something to eat or otherwise ignore the ads. In fact, it turns out that conventional wisdom is all wrong.

While television is still the dominant media platform in China (the average home spends 6X as much watching TV as accessing the Internet), nearly half the households in the pilot study went online while watching TV.

The number of primetime programs in the U.S. is on the rise – 199 programs during the 08/09 television season, up from 191 programs the previous season.

James Cameron’s box office smash “Avatar” continued to set new records – this time on the home entertainment front.

The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report.

San Francisco Giants and Oakland A’s earn highest online sentiment scores among all MLB teams through the first three weeks of the regular season.

Research shows there is a “prime time” for video game play in the U.S., just like television, with the peak time for play between 7-11pm. But can an hour of video game play be thought of by advertisers the same way as an hour-long prime time TV drama?

Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online — amounting to 144 million people.

While global ad spend has softened in many sectors, one format, the direct response ad, or infomercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen.