16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet Population
In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent …

Prior to his sudden death 10 days ago, Michael Jackson’s value as a buzzable star had been relatively dim.  Although he was about to embark on a series of 50 concerts in London later this month, the conversation about Jackson was limited to his fans.  But now, Jackson is once again the King… of internet buzz.  Conversations around Jackson and his death dominated the web, dwarfing other recent buzz surrounding the Obama inauguration, the swine flu scare, other celebrity passings, the iPhone, and the Iranian election. (click image to enlarge)

While the …

How have gamers responded to the recession? While much of the conversation has focused on fluctuations in new game sales, a new study “The Value Gamer: Play and Purchase Behavior in a Recession” by the Nielsen Company shows there is much more to the story. Over the past several months, the number of hours that gamers claim to be playing is at an all time high, part of a rising trend in gameplay that began in 2007. Additionally, gamers have increased their purchase of used games to record-breaking totals since …

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
MANANA PARA SIEMPRE WED-07/01/2009
UNI
WEDNESDAY
4,824,000

2
MANANA PARA SIEMPRE TUE-06/30/2009
UNI
TUESDAY
4,818,000

3
MANANA PARA SIEMPRE THU-07/02/2009
UNI
THURSDAY
4,625,000

4
MANANA PARA SIEMPRE MON-06/29/2009
UNI
MONDAY
4,490,000

5
MANANA PARA SIEMPRE FRI-07/03/2009
UNI
FRIDAY
4,130,000

6
CUIDADO CON EL ANGEL WED-07/01/2009
UNI
WEDNESDAY
4,064,000

7
CUIDADO CON EL ANGEL MON-06/29/2009
UNI
MONDAY
4,028,000

8
CUIDADO CON EL ANGEL TUE-06/30/2009
UNI
TUESDAY
3,836,000

9
CUIDADO CON EL ANGEL THU-07/02/2009
UNI
THURSDAY
3,753,000

10
CUIDADO CON EL ANGEL FRI-07/03/2009
UNI
FRIDAY
3,324,000

Source: The Nielsen Company (June 29, 2009 – July 5, 2009)

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
AMERICA’S GOT TALENT-TUE
NBC
TUESDAY
13,145,000

2
AMERICA GOT TALENT-WED 9P
NBC
WEDNESDAY
11,440,000

3
NCIS
CBS
TUESDAY
10,827,000

4
MENTALIST, THE – TUESDAY
CBS
TUESDAY
10,545,000

5
MENTALIST, THE
CBS
THURSDAY
9,786,000

6
TWO AND A HALF MEN
CBS
MONDAY
9,290,000

7
60 MINUTES
CBS
SUNDAY
8,392,000

8
CSI
CBS
THURSDAY
8,236,000

9
AMERICA’S GT TLNT 8P 6/30(S)
NBC
TUESDAY
8,235,000

10
CSI: NY
CBS
WEDNESDAY
8,201,000

Source: The Nielsen Company (June 29, 2009 – July 5, 2009)

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
HANNAH MONTANA
DSNY
SUNDAY
6,901,000

2
CLOSER, THE
TNT
MONDAY
6,295,000

3
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
6,241,000

4
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,682,000

5
NASCAR POST RACE SHOW
TNT
SATURDAY
5,475,000

6
SPRINT CUP RACING/DAYTONA
TNT
SATURDAY
5,277,000

7
SONNY WITH A CHANCE
DSNY
SUNDAY
5,167,000

8
NCIS
USA
MONDAY
4,406,000

9
HANNAH MONTANA
DSNY
SUNDAY
4,096,000

10
JONAS
DSNY
SUNDAY
4,034,000

Source: The Nielsen Company (June 29, 2009 – July 5, 2009)

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
AMERICA’S GOT TALENT-TUE
NBC
TUESDAY
1,305,000

2
48 HOURS MYSTERY TUESDAY
CBS
TUESDAY
1,273,000

3
CSI: MIAMI
CBS
MONDAY
1,170,000

4
NCIS
CBS
TUESDAY
1,064,000

5
CSI: NY
CBS
WEDNESDAY
1,005,000

6
LAW AND ORDER:SVU
NBC
TUESDAY
977,000

7
DATELINE FRI 7/3
NBC
FRIDAY
960,000

8
DATELINE NBC-MON
NBC
MONDAY
958,000

9
LAW AND ORDER:CRIM INTENT
NBC
MONDAY
930,000

10
CRIMINAL MINDS
CBS
WEDNESDAY
875,000

Source: The Nielsen Company (June 29, 2009 – July 5, 2009)

Spanish-language ad spending is on the rise—posting gains in just about every major product category in 2008. What is the best strategy to reach an audience whose language proficiencies and preferences range from Spanish-only through various degrees of bilingual skills to English-only? Language holds the key to success as a strong emotional link is forged with the Hispanic consumer when ads are rendered in their native language.

CBS’s “Numb3rs” and “Ghost Whisperer-Special” were the number one and number three-ranked primetime telecasts on broadcast TV Friday, July 3, 2009 with 5.2 and 4.5 million average viewers.
NBC’s “Dateline Friday” was the second ranked telecast on broadcast TV Wednesday evening with approximately 5.1 million average viewers.

CBS’s “The Mentalist” and “CSI” were the number one and two-ranked primetime telecasts on
broadcast TV for Thursday, July 2, 2009 with 9.8 and 8.2 million average viewers.
FOX’s “So You Think You Can Dance-Thursday” rounded out the top three with 7.2 million
average viewers.