ABC’s “NBA Finals On ABC-Game 4″ claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for June 11, 2009. The show drew approximately 16.0 million average viewers Thursday evening.
CBS’s “The Mentalist” and “CSI” rounded out the top three with 8.9 and 8.7 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
NBA FINALS ON ABC-GM 4(S)-06/11/2009
ABC
15,957,000

2
MENTALIST, THE
CBS
8,944,000

3
CSI
CBS
8,740,000

4
SO YOU THINK CN DANCE-THU
FOX
8,648,000

5
BONES
FOX
5,655,000

6
I’M A CELEBRITY-THU
NBC
5,171,000

7
MANANA PARA SIEMPRE THU
UNI
5,140,000

8
GMC NBA COUNTDOWN-GM 4(S)-06/11/2009
ABC
4,877,000

9
OLD CHRISTINE-THURSDAY SP(S)-06/11/2009
CBS
4,841,000

10
OLD CHRISTINE THURSDAY SP(S)-06/11/2009
CBS
4,595,000

Source: The Nielsen Company (June 11, 2009).

Overall, ABC won the night with an average audience of 13.2 …

FOX’s “So You Think You Can Dance-Wednesday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts broadcast TV for June 10, 2009. The show drew just over 8.7 million average viewers Wednesday evening.
ABC’s “Wipeout” was the second-ranked program with approximately 8.5 million average viewers while “Criminal Minds” rounded out the top three with 8.3 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
SO YOU THINK CN DANCE-WED
FOX
8,687,000

2
WIPEOUT
ABC
8,486,000

3
CRIMINAL MINDS
CBS
8,341,000

4
CSI: NY
CBS
8,019,000

5
MANANA PARA SIEMPRE WED
UNI
5,056,000

6
LAW AND ORDER
NBC
4,850,000

7
I’M A CELEBRITY-WED
NBC
4,760,000

8
UNUSUALS, THE
ABC
4,403,000

9
CUIDADO CON EL ANGEL WED
UNI
3,994,000

10
OLD CHRISTINE
CBS
3,910,000

Source: The Nielsen Company (June 10, 2009).

Overall, FOX won the night …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBA FINALS ON ABC-GM 4(S)
ABC
THURSDAY
15,957,000

2
NBA FINALS ON ABC-GM 3(S)
ABC
TUESDAY
14,196,000

3
NBA FINALS ON ABC-GM 5(S)
ABC
SUNDAY
14,171,000

4
NBA TROPHY PRESENTATION(S)
ABC
SUNDAY
13,475,000

5
MENTALIST, THE – TUESDAY
CBS
TUESDAY
11,621,000

6
NCIS
CBS
TUESDAY
11,052,000

7
TWO AND A HALF MEN
CBS
MONDAY
9,517,000

8
MENTALIST, THE
CBS
THURSDAY
8,944,000

9
48 HOURS MYSTERY TUESDAY
CBS
TUESDAY
8,846,000

10
CSI
CBS
THURSDAY
8,740,000

Source: The Nielsen Company (June 8, 2009 – June 14, 2009)

Steve McGowan, Senior Vice President, Insights and Client Research, The Nielsen Company, discussed the impact of the digital television transition on viewers, broadcasters, and the TV industry overall on Bloomberg’s “Taking Stock.”
Listen to the clip here.
[this presentation requires flash]

Upon Apple’s announcement of a new iPhone – the iPhone 3G S, slated to be available June 19 – Nielsen takes a look at iPhone insights on its users and usage.

As of April 2009, Nielsen estimates that there are 6.4 million active iPhone users in the U.S., up from 2.1 million a year prior. The most impactful iPhone announcement this week may be the price reduction of $99 for the 8 GB version: cost has been one factor (in addition to AT&T exclusivity) that’s kept the …

In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION

DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55

June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3

May 25, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5

May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6

Apr 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7

Apr 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7

Mar 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8

Mar 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0

Mar 1, 2008
3.9
3.2
6.7
6.5
4.5
7.2
2.2

Feb 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

Feb 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2

Jan 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0

Dec 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2

source: The Nielsen Company

“Since February, …

ABC’s “NBA Finals on ABC-Game 3″ claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for June 9, 2009. The show drew just over 14.2 million average viewers Tuesday evening.
CBS’s “The Mentalist” and “NCIS” were ranked second and third with approximately 11.6
and 11.1 million average viewers.

Memorial Day, Star Trek and President Obama topped Nielsen’s monthly index of most blogged news stories for May 2009, according to the just released top 10 most-blogged topics report.
Conversations about Memorial Day ranged from the hottest retail sales during the holiday to plans for the weekend. So what were bloggers doing? Maybe they were at the movies. Two of the top 10 topics in May were the new movie releases, Star Trek and Terminator Salvation.

Political figures were also widely discussed in May, with Barack Obama being the No. 3 most …

CBS’s “Two And A Half Men”, “CSI: Miami” and “The Big Bang Theory” were the top three-ranked primetime telecasts on broadcast TV with an average audience of approximately 9.5, 8.2 and 7.8 million viewers Monday, June 8, 2009.

The Nielsen Company reported today that U.S. advertising for the first quarter 2009 was down 12% compared to the first quarter 2008. Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter.
All measured media showed negative growth in this difficult economy, ranging from Spanish-Language Cable TV (-1.1%) to Local Sunday Supplements (-37.7%).

“These first quarter results will hardly come as a surprise to an advertising industry that’s struggling just like many other areas of the American economy,” said Annie Touliatos, …