New findings from Nielsen’s Television Audience Report show that in 2009 the average American home had 2.86 TV sets, which is roughly 18% higher than in 2000 (2.43 sets per home), and 43% higher than in 1990 (2.0 sets). In addition, there continue to be more TVs per home than people – in 2009 the average U.S. home had only 2.5 people vs 2.86 television sets.

This year about 54% of homes in the U.S. had more than 3 or more television sets, 28% had 2 television sets …

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
MANANA PARA SIEMPRE TUE-07/14/2009
UNI
TUESDAY
4,608,000

2
MANANA PARA SIEMPRE MON-07/13/2009
UNI
MONDAY
4,425,000

3
MANANA PARA SIEMPRE WED-07/15/2009
UNI
WEDNESDAY
4,219,000

4
PREMIOS JUVENTUD 09 7/16-07/16/2009
UNI
THURSDAY
4,076,000

5
MANANA PARA SIEMPRE FRI-07/17/2009
UNI
FRIDAY
3,876,000

6
EN NOMBRE DEL AMOR MON-07/13/2009
UNI
MONDAY
3,515,000

7
EN NOMBRE DEL AMOR TUE-07/14/2009
UNI
TUESDAY
3,420,000

8
EN NOMBRE DEL AMOR WED-07/15/2009
UNI
WEDNESDAY
3,314,000

9
CRISTINA MON-07/13/2009
UNI
MONDAY
3,278,000

10
EN NOMBRE DEL AMOR FRI-07/17/2009
UNI
FRIDAY
2,999,000

Source: The Nielsen Company (July 13, 2009 – July 19, 2009)

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
FOX MLB ALL-STAR GAME(S)
FOX
TUESDAY
14,593,000

2
AMERICA’S GOT TALENT-TUE
NBC
TUESDAY
13,513,000

3
AMERICA GOT TALENT-WED 9P
NBC
WEDNESDA
11,639,000

4
FOX MLB ALL-STAR PRE(S)
FOX
TUESDAY
11,224,000

5
NCIS
CBS
TUESDAY
10,451,000

6
TWO AND A HALF MEN
CBS
MONDAY
9,120,000

7
MENTALIST, THE
CBS
THURSDAY
8,372,000

8
BIG BANG THEORY, THE
CBS
MONDAY
8,226,000

9
BACHELORETTE, THE
ABC
MONDAY
8,013,000

10
CSI: MIAMI
CBS
MONDAY
8,012,000

Source: The Nielsen Company (July 13, 2009 – July 19, 2009)

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
WIZARDS ON DECK W/ HANNAH(S)-07/17/2009
DSNY
FRIDAY
9,292,000

2
HOME RUN DERBY L
ESPN
MONDAY
8,250,000

3
BURN NOTICE
USA
THURSDAY
6,664,000

4
CLOSER, THE
TNT
MONDAY
6,590,000

5
ROYAL PAINS
USA
THURSDAY
6,230,000

6
HANNAH MONTANA
DSNY
FRIDAY
6,086,000

7
HOME RUN DERBY PRELUDE L
ESPN
MONDAY
6,065,000

8
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,523,000

9
SPONGEBOB
NAN
SUNDAY
5,373,000

10
SPONGEBOB
NICK
SUNDAY
5,169,000

Source: The Nielsen Company (July 13, 2009 – July 19, 2009)

RANK
NAME
BET
DAY
VIEWERS (P2+)

1
PRIMETIME: FAMILY SECRETS
ABC
TUESDAY
1,658,000

2
AMERICA’S GOT TALENT-TUE
NBC
TUESDAY
1,224,000

3
NCIS
CBS
TUESDAY
1,112,000

3
AMERICA GOT TALENT-WED 9P
NBC
WEDNESDAY
1,112,000

5
FOX MLB ALL-STAR GAME
FOX
TUESDAY
1,041,000

6
LAW AND ORDER:SVU
NBC
TUESDAY
964,000

7
CSI: MIAMI
CBS
MONDAY
919,000

8
CSI: NY
CBS
WEDNESDAY
894,000

9
SO YOU THINK CN DANCE-THU
FOX
THURSDAY
888,000

9
MENTALIST, THE
CBS
THURSDAY
888,000

Source: The Nielsen Company (July 13, 2009 – July 19, 2009)

NBC’s “Dateline Friday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on
broadcast TV for July 17, 2009. The show drew just over 5.9 million average viewers Friday evening.
CBS’s “Ghost Whisperer” and “Flashpoint” rounded out the top three with 5.2 and 5.0 million average viewers.

As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.
When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and …

CBS’s “The Mentalist” and “CSI” were the number one and two-ranked primetime telecasts on
broadcast TV for Thursday, July 16, 2009 with 8.4 and 7.7 million average viewers.
FOX’s “So You Think You Can Dance-Thursday” rounded out the top three with 7.2 million
average viewers.

Whether it was a cameo appearance by the Commander-In-Chief, the intrigue of perhaps the game’s best player performing in front of his home crowd, or the simple fact that it came right down to the final out, this year’s MLB All-Star Game was able to deliver the viewers.
An average of 14.6 million people watched the Midsummer Classic on Tuesday, the largest audience since the infamous 2002 game in Milwaukee that ended in a tie. Ratings in the game’s host city of St. Louis were especially high with 37% of all TV …

Overall ad spending stayed afloat in Q1 ‘09 vs. Q1 ‘08
Toward the end of 2008, the global downturn was adversely impacting advertising spending throughout many key markets around the world, with Europe and the Americas struggling more than others.  The exception to this was Asia Pacific (APAC), which appeared to be relatively impervious to the worst of the downturn. Beginning in late 2008, and escalating as the first quarter of 2009 unfolded, the majority of APAC markets were finally succumbing to declining economic conditions with substantial declines in advertising activity. …