Eliminating guesswork is a marketer’s dream, which is now a definable reality with quantifiable results. The notion was put to the test to see if neuroscience could be used to help a magazine sell more copies.

Knowing that gamers are among the most engaged consumers when playing an online or console game, we’ve been looking closely at the impact of in-game ads on their buying habits.

Most adults in the U.S. now have cellphones and one in four are using smartphones. With their rich features and capabilities, these devices are driving the mobile app economy.

On Friday September 10, 2010 an estimated 18.3 million people tuned in to watch at least part of the Stand Up 2 Cancer special — up 15.1% from the 2008 special.

Consumers have concerns about a range of issues that suggest that 3DTV technology faces some challenges as it reaches the marketplace.

According to the latest edition of The Nielsen Company’s Apps Playbook, the average number of apps that smartphone apps downloaders have on their phones is now 27, up from 22 in December 2009.

Nielsen applies a wide variety of methodologies to derive insights from our data, so we’ve taken a more granular look at mobile data from our recent “What Americans Do Online” post.

Nielsen estimates another large increase of Hispanic TV homes for the 2010-2011 TV season. The estimated 3.07 percent increase for Hispanic homes outpaces the overall 0.87 percent gain in TV homes estimated for the upcoming season.

On Tuesday, August 31, 2010 President Barack Obama delivered his second address from the Oval Office to declare the end of the American combat mission in Iraq.

Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year.