Advertising spending in Indonesia posted robust growth in 2010, rising 23% to a total of Rp 60 trillion, according to an analysis by The Nielsen Company.

According to preliminary results from The Nielsen Company, last night’s broadcast of Super Bowl XLV on FOX had an average audience of 111 million viewers, making it the most watched television program of all time.

With sold out ad inventory for this year’s Super Bowl and such a diverse and massive pack of consumers expected to tune in, which advertisers stand the best chance of capturing the audience and getting the greatest return on their investment?

Last year’s Super Bowl was the most watched TV program in U.S. history. With 106.5 million viewers, the game supplanted the long-time leading final episode of M*A*S*H (which had 105.5 million viewers in 1983). Will this year’s NFL championship game beat the record again?

Viewership to last night’s address was down 18% from his address on February 24, 2009 and down 11% from his State of the Union address last year on January 27, 2010.

Total national television viewing during the storm increased by 8% versus the prior year, about a third higher than the average increase in viewing from the last four major storms.

Nielsen’s “Year in Sports 2010″ reveals that households earning more than $100,000 are more likely to watch major sporting events like the Super Bowl, World Series or World Cup.

On January 12, President Obama addressed the country at the memorial service for victims of a mass shooting in Tucson, Arizona. The address was carried live from approximately 8:45pm-9:15pm on seven networks.

Nielsen’s new N-Score rates the brand impact of professional athletes and sports personalities to enable advertisers to make strong marketing decisions on commercial endorsements.

From televisions to smartphones, The Nielsen Company provides a view of the device usage and audiences in the U.S.