According to the latest Chinese New Year (CNY) Gala Show cross-platform study, while TV still played a major role in this special occasion, consumers used other media platforms much more than during the last Chinese New Year’s Gala show.

Celebrities brought out their best on the red carpet for the 83rd Annual Academy Awards and they made their mark in the commercials too. The Nielsen Company analyzed the Top Recalled Ads that aired in this year’s show, and four of them included celebrities.

Web hosting site GoDaddy.com saw the largest lift in post-Super Bowl traffic, with a 41% increase in unique U.S. visitors during the week following the game compared to the week before.

Advertising spending in Malaysia posted solid growth in 2010, posting a 16 percent increase for the year and totaling RM 7.7 billion (more than US$2.5 billion), according to a new report from The Nielsen Company.

The Award Show season is in full swing, and if history runs true to form this Sunday’s telecast of the 83rd Annual Academy Awards will be one of most-viewed programs of the year.

Recent economic conditions have encouraged American consumers to spend carefully across entertainment categories, and gaming has been no exception.

Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%.

As in December 2010, the same brands were featured amongst the 10 most popular online in the U.S. in January 2011 except for Wikipedia replacing Amazon (now 11th).

Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched television program of all time.

The Super Bowl is perhaps the most important marketing event of the year, as its popularity applies to the commercials as much as the game. In that respect, auto makers were the real winners of this year’s Bowl.