A recent Nielsen global survey of 26,644 online consumers across 53 countries explored the music industry’s toughest questions: how to optimize marketing and how maximize revenue in a digital and increasingly mobile world.

As the advertising recovery gained momentum in the first half of 2010, there were substantial year on year increases in activity particularly among the major spending categories that were most impacted by the advertising cutbacks of 2009; including Motor Vehicles (+14%), Finance (+13%), Real estate (+19%), Communications (+12%) and Insurance (+12.8%).

The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at nearly 25 million people.

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.

On Monday, March 28, 2011, President Obama delivered an address on the status of the American involvement in Libya. The address was carried live from approximately 7:30 PM- 8:00 PM on 8 networks. The sum of the average audience for those networks was 25,636,310 viewers, with a combined household rating of 16.9. The networks carrying the address included ABC, CBS, NBC, TEL, CNN, CNBC, FOXNC, and MSNBC.

As Major League Baseball prepares for the first pitch of the new season March 31, two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, according to Nielsen and E-Poll’s N-Score ranking.

Today’s video game consoles offer many entertainment options beyond gaming, including Netflix, ESPN3, Pandora, Last.FM and YouTube on some or all platforms. As part of understanding the potential audience for services like these across the entire family, it is important to think about the household location of gaming platforms.

64% of adult Internet users who follow a celebrity also follow a brand – five times more likely to do so than all adults online.

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year.

The 2010 World Cup brought the attention of hundreds of millions of soccer fans on South Africa, and unsurprisingly, advertisers followed with significant spending, according to new research from The Nielsen Company.