A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.

Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.

A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%.

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

All full-power analog broadcasts in the U.S. were turned off on June 12, signaling a fundamental change in the transmission of television broadcasting. Which homes were ready and which were not… and how were TV station audiences impacted?

Nic Covey, Director of Insights for The Nielsen Company, recently presented and participated in a panel discussion at the European Journalism Centre’s “Innovation in Youth Media and Next Generation Classroom” event.

A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.

The New York Yankees boasted the most viewers per game during the regular season, while the Philadelphia Phillies’ seasonal viewership was up 25% over 2008.