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Media + Entertainment - November 2009

Tracking the Hits Along the Musical The Long Tail
Posted Nov 20, 2009

Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.

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Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media Environment
Posted Nov 19, 2009

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

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Posted Nov 19, 2009

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.

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Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October
Posted Nov 19, 2009

Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.

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Posted Nov 19, 2009

According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.

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74% of U.S. Adults Read Newspapers at Least Once a Week in Print or Online
Posted Nov 17, 2009

New data from Scarborough Research finds nearly three in four adults, nearly 171 million, in the U.S. read printed news on a weekly basis.

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Posted Nov 13, 2009

On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more.

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Posted Nov 12, 2009

Yield management is an approach to maximizing revenue when a business has a fixed, perishable resource and can segment customers into groups willing to pay different prices for the same resource.

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The Droid: Is this the Smartphone Consumers are Looking For?
Posted Nov 11, 2009

The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

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Posted Nov 10, 2009

With gamers expected to rush out en mass to buy Modern Warfare 2 this week, retailers may be just as excited for the release as even the biggest COD franchise fans.

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