How consumers treat minor ailments and who they trust for advice varies globally. Tailoring marketing efforts will help drive brand equity and build loyalty with consumers and capitalize on growth opportunities.

For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods.

U.S. retailers continue to make progress in offering store brand products with health claims relevant to shoppers looking for healthier food choices

One common misconception heard frequently is that healthy eating has become too expensive—that the struggling economy has driven U.S. families to make poor nutritional choices.

An aging population will completely alter the marketplace for consumer products in the near and distant future. Marketing strategies that account for shifts in household size and demographic make-up will be most successful.

When news of the H1N1 flu pandemic hit, concerned consumers turned to the Internet to get educated and raced to the stores to buy preventative, treatment, and sanitizing products at increased rates. The demand is far from over.

Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.

Nielsen’s Melissa Davies offers a summary of her experience at the recent FDA hearings which focused on how healthcare and pharmaceutical companies can responsibly engage consumers online and through social media.

Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.

With concern and online buzz growing over the H1N1 virus, hand sanitizer sales have skyrocketed in the last six months.