According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

More consumers are online talking about fresh and unprocessed foods when it comes to healthy eating, and a segment of health enthusiasts are setting trends on ingredients and spices.

Recent changes in health care policy related to flexible spending accounts (FSAs) and over the counter (OTC) reimbursement could bring about real shifts in how consumers view their health and wellness options.

Nielsen probed consumers’ attitudes towards health and beauty products—where they purchased them and what factors went into their buying decisions—as part of its Global Online Survey of more than 27,000 people.

Eating healthy is a goal for most people, but is often difficult to achieve. Work and family responsibilities make time scarce, and the recent recession prompted many to search for value over healthier choices.

The use of over-the-counter medications is rising around the world, but the economic downturn is impacting usage. Manufacturers need to encourage responsible proactive usage and reinforce their brand equity to negate the threat of store brands and generics.

The switch from prescription to over-the-counter status presents huge opportunities for drug manufacturers—as much as $89 billion in the U.S. alone with many near-term opportunities for growth lie in fast-developing countries.

Spending the most doesn’t necessarily equate to efficiency in viewer recollection. Nielsen IAG found that the top four most memorable Pharma TV commercials in 2009 did not spend the most on their respective campaigns.

If we are what we eat, do we also buy like we think? New research shows that more health-aware consumers not only tend to purchase more healthy foods, but also buy on deal and really know their stores.

How consumers treat minor ailments and who they trust for advice varies globally. Tailoring marketing efforts will help drive brand equity and build loyalty with consumers and capitalize on growth opportunities.