UKOM/Nielsen data shows 35 of the web’s top 50 brands are accounted for by social media and ‘traditional’ businesses, up from 19 in 2004

Hong Kong’s Individual Travel Scheme launched in 2003 has resulted in an influx of millions of mainland tourists to Hong Kong, where visitors from Mainland China have now become one of the biggest consumer segments. The growth of mainland tourists in 2010 has grown 26.3 percent compared to 2009 and has contributed to Hong Kong’s economic boom in recent years. In 2010, the number of mainland tourists arriving into Hong Kong reached 22.7 million, accounting for 60 percent of all tourists – triple Hong Kong’s population. Mainland tourists are spending …

Indonesia’s mobile phone penetration has surged in the past five years while the number of landlines is declining, according to new research by The Nielsen Company.

For much of the developing world, mobile technology’s power to connect even the most remote areas is creating new opportunities to reach consumers.

Population aging is not a short-term trend or even a medium-term one. As most countries will continue to age well into the second half of the 21st century, population aging is a permanent trend and marketers will need new models to reach aging consumers.

Latin America was the most confident region according to Nielsen’s latest Consumer Confidence index. Take a closer look at additional regional insights from more than a dozen countries.

Advertising spending in Indonesia posted robust growth in 2010, rising 23% to a total of Rp 60 trillion, according to an analysis by The Nielsen Company.

As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, Mexico is a vital market for marketers and consumer packaged goods companies to understand.

Consumer confidence in the Asia Pacific region gained six points year-on-year in the fourth quarter of 2010 to an index level of 97, according to the latest edition of The Nielsen Company’s Global Consumer Confidence Index.

If Northeast Brazil was its own country, it would rank as the world’s 39th largest economy. But the region’s size and unique qualities make understanding consumers’ consumption habits a difficult task.