While many consumers, particularly in North America, report stocking up as the primary reason for making a trip to the grocery store, that reason is not uniformly widespread across the globe, according to Nielsen’s 2011 Global Online Survey.

Nearly six in 10 (59%) global consumers look for sales to save on household expenses—the leading saving strategy of eight measured across all regions and most prevalent in North America (73%) and Europe (60%), according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries. Using coupons was the second most popular saving strategy, used by nearly half (48%) of global online consumers.

Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority.

Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when shopping for a new car.

Australian consumers are increasingly apprehensive about the impact of the world financial situation on their own economy and personal finances.

Africa is in the midst of a technological revolution, and nothing illustrates that fact than the proliferation of mobile phones.

An unprecedented 81% of the population (15 years and older) were glued to screens across New Zealand to watch the opening game of the Rugby World Cup, according to the results of a survey conducted by Nielsen.

Nielsen recently released a comprehensive study about the spending and media habits of women across 21 developed and emerging countries. At the Nielsen Consumer 360 conference in Frankfurt Germany, new findings about the women of Germany were revealed.

Decades of improved supply chain efficiency and management have produced undisputed gains for companies across the globe. Supply chain management is now the rule, not the differentiator. In today’s demand economy, leveraging untapped pools of consumer demand is crucial for competitive advantage.