Global - October 2009

Opportunities Abound for Online Grocers
Posted Oct 6, 2009

Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.

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Below The Topline: Women’s Growing Economic Power
Posted Oct 6, 2009

Throughout the world, the economic power of women is growing. As education levels are rising, incomes are following. The global middle class will at least double in the next two decades. While women in the more developed world will continue to find opportunities, developing nations will have the largest impact.

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Posted Oct 6, 2009

Women in Latin America have been gradually joining the labor market over the past decade driven by various economic, personal and financial factors.

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Global Ad Spend Still Down, but Showing Signs of Improvement
Posted Oct 1, 2009

According to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008.

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Posted Sep 29, 2009

While traditional methods such a newspaper and magazine ads still have their place, New Zealanders like many others now go online for a large portion of their research.

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Posted Sep 28, 2009

From June to August 2009, Indian companies launched 3,778 online display ad campaigns, and of those, 13 percent were from personals or matrimonial web sites, according to a new report from The Nielsen Company.

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Nielsen “In A Relationship” With Facebook
Posted Sep 22, 2009

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…

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Australian Ad Spending Down 6.2%
Posted Sep 21, 2009

Australia’s advertising sector appears to have avoided the worst of the ongoing shockwaves of the global financial crisis, although the impact on ad spending was significantly more severe across main media in the second half of the financial year…

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Posted Sep 17, 2009

Top line growth of grocery sales in Britain remained slow at 4.5 percent for the twelve weeks ending September 5th compared to the same period a year ago. Unpredictable weather and fickle shoppers affected food trade, although the late bank holiday did spur sales growth of 7.9 percent on a year-to-year basis for the week ending August 29th, according to Nielsen’s monthly survey. Unit growth continued increased 2.8 percent in the last four weeks of the period.

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Signs of Economic Recovery Evident, but Global Consumers Still Not Ready to Loosen Purse Strings
Posted Sep 17, 2009

With an increasing amount of global buzz proclaiming the emergence of an economic recovery, the Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.

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