While television is still the dominant media platform in China (the average home spends 6X as much watching TV as accessing the Internet), nearly half the households in the pilot study went online while watching TV.

Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S. Globally, the total minutes spend on social networks monthly saw a more than 100% gain over the same time last year.

Nearly eight in 10 Chinese automobile owners showed intention to purchase an electric vehicle. Environmental and economic advantages play an important role in the buying decision.

All major indicators in Nielsen’s latest Online AdRelevance report suggested that more advertisers are turning to the online platform as part of their marketing plans.

The potential of China is unmatched. However, marketers must not make assumptions about the demographic makeup of the population based on what they see in other countries, for China is substantially different.

When store brands were in their infancy in the 1980s, product quality was inconsistent and packaging was either generic looking or designed to mimic the leaders in a given product category. It’s a much different story today.

Advertising spend was hard hit in 2009 – down 1.6 percent compared to 2008, according to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa.

Britain’s most popular grocery brands saw another successful year despite significant economic challenges, according to the annual Britain’s 100 Biggest Brands report.

With Facebook leading the way and Twitter activity on the rise, Australians are rapidly increasing their participation in social media, content sharing and brand interaction.

On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year.