About 64 million people – or about a third of all U.S. Internet users – visited a World Cup-related website such as ESPN.com, Univision.com, FIFA.com, or Yahoo! Sports.

Vietnam is one of Southeast Asia’s great success stories: the country is undergoing rapid development and its youthful citizens are now among the most confident consumers in the world, according to Nielsen’s Global Consumer Confidence Index.

2010 will prove to be a tipping point for the online industry in Japan. The industry will break through the shackles imposed by the recent recession and will see stronger growth later this year.

A relief from the heat came in the form of increased consumption of soft drinks in Russia, which increased 24% since last year — a sign of recovering consumer confidence.

Research from The Nielsen Company in Chile found that virtually every household in the nation (99%) has purchased light/diet products as part of that effort, with an average purchase frequency of almost every two weeks.

Strong economic growth, more affluent populations and changing societies have transformed the way consumers throughout the Asia Pacific region shop for their groceries and other goods.

Australians’ use of mobile phones to access mobile news sites has reached record levels in the wake of the country’s closest ever election result, according to the latest mobile traffic figures from The Nielsen Company.

The Nielsen Company conducted an online survey in March 2010 of more than 27,000 consumers in 55 markets to get a better sense of the steps being taken to save money in view of uncertain economic conditions.

Smartphones are rapidly gaining popularity in Brazil as recent price reductions have made these devices more accessible to people of all economic levels according to new research from The Nielsen Company.

Since the start of the Russian free market more than 20 years ago, car owners have been changing over their cars with greater frequency.