The Indian rural market is expected to grow more than tenfold to become a USD$100 billion opportunity for retail spending in the next 15 years.

The modern Indian shopper is visiting a broad ‘repertoire’ of stores, is brand loyal and value conscious, according to a report unveiled by The Nielsen Company.

Only one in five of India’s urban, mobile subscribers will adopt 3G services in the short term, a new study by The Nielsen Company has found.

A steep increase in the number of people fearing for their jobs is driving consumer confidence downward in Great Britain according to the latest Consumer Confidence Survey, released by Nielsen and the British Retail Consortium (BRC).

Chinese consumers are notorious savers. They consistently show a higher saving rate than most developed economies—but why? The traditional Confucian frugality theory comes under scrutiny to reveal non-cultural factors that have a role in explaining China’s high savings rate.

During his keynote address at Nielsen’s Consumer 360 Conference in Jakarta, Indonesia, Mr. Pradeep Pant, President of Kraft Foods Asia Pacific, emphasized the strategic importance for companies to focus on consumers’ need states.

Key findings from the third quarter Nielsen Global Consumer Confidence Index report that consumers find a full economic recovery in 2010 to be highly unlikely.

Mr. Mahendra Siregar, Vice Minister for Trade, Republic of Indonesia, kicked off Nielsen’s inaugural Consumer 360 Conference in Jakarta on October 19, 2010 with a positive outlook for Indonesia in his keynote address.

Karmelia Nurdjalim, Executive Director for Consumer Research at Nielsen Indonesia, warned of the pitfalls for marketers if they dilute the purity of this segment at Nielsen’s inaugural Consumer 360 Conference in Jakarta.

The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010, with a 3.8 percent increase year-over-year.