Global - December 2010
China’s digital media landscape is among the fastest growing and advancing markets in the world. This profound digital revolution has created Chinese consumers who are experiencing new and advanced media experiences.
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As China’s economy continues to grow and its populace becomes more affluent, the alcoholic beverage sector is likely to expand in kind. With greater access to imported spirits, will Chinese consumers forsake Baijiu, the country’s traditional drink?
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As China slowly but surely eases out of the economic recession, Chinese consumers have changed their shopping habits. In order to thrive in this new economic environment, understanding the latest shopping trends is critical for success.
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Recent global and national economic trends have upended the fast moving consumer goods (FMCG) market in China. The long-term economic growth of the Chinese economy has produced consumers with higher levels of disposable income, driving FMCG manufacturers to increase supply.
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China’s economic growth has led to massive expansion across all consumer categories as its citizens become more affluent, and, in many cases, have discretionary income for the first time. But one sector stands out for growth even in China: automobile sales.
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More than 1,000 attendees across 420 media, fast-moving consumer goods, auto, financial services and retailing business sectors joined forces at the first-ever Nielsen China Forum where insights transformed into actionable strategies for how to win in China.
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At Nielsen’s recent Consumer 360 conference in India, acclaimed speakers from across the world and industries spoke on topics ranging from social media to government ID systems to consumer trends and 3G access.
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Latin America endured the global recession much better than North America or Europe, and today it stands out as one of the stronger regions for economic growth.
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E-commerce in the U.K. is booming. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in August 2010, according to Nielsen’s latest E-commerce Landscape Report.
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The leader of India’s unique identification system has identified four critical changes taking place across India that are the backdrop to his rollout of access to key services for hundreds of millions of people.
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