Global - January 2011
Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index.
[read more]As with other developing countries, Indonesia’s economy is strong, and that development has propelled a growing middle class eager to spend.
[read more]Aleksandr Orlov, the meerkat star of the Compare The Market ads, has held off stiff competition from Lewis Hamilton, Mr. T, Dannii Minogue and Lionel Messi to make the ad featuring his great-grandfather’s victory over a mongoose army the U.K.’s most-liked TV ad of the year.
[read more]Twenty percent of the Vietnamese population is between the ages of 15 and 24, and half of these young people already use mobile services. Like their counterparts in other countries, young people in Vietnam use more data than average.
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It has been almost a year since 3DTV was broadly debuted at the Consumer Electronics Show where nearly all international TV manufacturers demonstrated their new 3DTV capabilities and generated significant buzz around the emerging technology.
[read more]3G mobile rolled out across Vietnam in 2009, and The Nielsen Company used the anniversary of its launch as a check point to survey consumers’ attitudes and assess market awareness of the technology
[read more]It is no secret that young people all over the world have embraced the mobile phone. But who pays for all those mobile services charges?
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Mitch Barns, president of The Nielsen Company, Greater China, debunked the eight most common myths about the role innovation plays in the Chinese consumer products sector.
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The emerging story in China is how development has spread throughout the country, growing a middle class that has the ability to spend. Residents of lower-tier cities and even those living in rural areas now have greater buying power thanks to economic growth and improving wages.
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Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates over the past five years.
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