Global - November 2009

Posted Nov 20, 2009

For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.

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Posted Nov 18, 2009

Canada continues to show a steady increase in consumer confidence, with its index rising to 94, up four points since July and 10 points since April.

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Posted Nov 16, 2009

The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million.

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Below The Topline: U.S. Hispanics and Acculturation
Posted Nov 2, 2009

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.

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Global Consumer Confidence Rebounds, but Spending Still Restrained
Posted Oct 28, 2009

Consumers around the world are expressing more confidence about their personal financial situations, according to the most recent Nielsen Global Consumer Confidence Index.

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For Consumers, A Big Night In Replaces A Big Night Out
Posted Oct 22, 2009

The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.

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Posted Oct 20, 2009

Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.

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Posted Oct 14, 2009

Like shoppers around the world, consumers across Asia Pacific have become focused on saving and reducing debt this year, and as a result, have become less inclined to spend on bigger ticket items and out-of-home-entertainment.

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The Global Consumer In A Post-Recession World
Posted Oct 9, 2009

With hopes for a full economic recovery accelerating in 26 out of the 28 major global markets, consumers around the world might be expected to return to their previous spending patterns.

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Posted Oct 6, 2009

In Latin America, sales of mobile phones have had a noteworthy increase in the last years.

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