For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.

Canada continues to show a steady increase in consumer confidence, with its index rising to 94, up four points since July and 10 points since April.

The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million.

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.

Consumers around the world are expressing more confidence about their personal financial situations, according to the most recent Nielsen Global Consumer Confidence Index.

The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.

Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.

Like shoppers around the world, consumers across Asia Pacific have become focused on saving and reducing debt this year, and as a result, have become less inclined to spend on bigger ticket items and out-of-home-entertainment.

With hopes for a full economic recovery accelerating in 26 out of the 28 major global markets, consumers around the world might be expected to return to their previous spending patterns.

In Latin America, sales of mobile phones have had a noteworthy increase in the last years.