Coupons are hot again in the U.S. Surprising findings reveal who is using them, what they are using them for and how manufacturers and retailers are making it more convenient than ever for consumers to save money.

The potential of China is unmatched. However, marketers must not make assumptions about the demographic makeup of the population based on what they see in other countries, for China is substantially different.

If we are what we eat, do we also buy like we think? New research shows that more health-aware consumers not only tend to purchase more healthy foods, but also buy on deal and really know their stores.

A consistent pattern of reduced shopping trips continues to be a major element of consumer’s economic coping strategies. In the latest battle for share of wallet, those retailers who satisfy consumers through differentiation will gain more of less.

How consumers treat minor ailments and who they trust for advice varies globally. Tailoring marketing efforts will help drive brand equity and build loyalty with consumers and capitalize on growth opportunities.

Being able to keep pace with these increasingly diverse and demanding segments will require marketers to have a detailed view of what ethnic households buy as well as how they consumer media across TV, Internet and Mobile.

Based on the widest possible basket of product categories in Europe, the fourth quarter 2009 showed nominal growth, which has remained stable since the prior quarter, and around 3% for four consecutive quarters.

Find out which generation spends the most per trip, shops the most often, finds the most deals and learn how to reach them. Understanding diverse generational preferences leads to opportunities at the register.

The power of micro-targeting insights to reach high-profit customer segments is unleashing new and profitable growth opportunities. The road map to success starts with five key steps.

Global consumers are more willing to at least consider paying for particular content categories, especially if they have done so before.