Discover how CPG manufacturers were able to achieve a nearly three percentage-point net sales growth than their category peers while decreasing selling costs (as a percentage of net sales).

Consumers have an increasingly wider range of shopping choices available to satisfy their needs, making the competition for shoppers keener than ever. But what categories benefit the most and how can retailers attract a greater portion of consumers’ shopping dollars?

During his keynote address at Nielsen’s Consumer 360 Conference in Jakarta, Indonesia, Mr. Pradeep Pant, President of Kraft Foods Asia Pacific, emphasized the strategic importance for companies to focus on consumers’ need states.

Unlike Gen Y or Gen Z, Gen C is not an age cohort. Gen C are teens and 20-somethings that have been ‘hatched’ out of social media.

Retail in developing markets like Vietnam has remained fairly robust. All signs point to further opportunities for expansion.

While more consumers are expected to head into the holiday season with intent to buy compared to last year, expect the shopping to be subdued and value-focused.

A relief from the heat came in the form of increased consumption of soft drinks in Russia, which increased 24% since last year — a sign of recovering consumer confidence.

When retailers compete on price and rollbacks are market-wide, retail traffic trends rarely change. More importantly, Nielsen research shows that price rollbacks can actually reduce category dollars, making an effective pricing strategy a necessity.

Strong economic growth, more affluent populations and changing societies have transformed the way consumers throughout the Asia Pacific region shop for their groceries and other goods.

Nielsen probed consumers’ attitudes towards health and beauty products—where they purchased them and what factors went into their buying decisions—as part of its Global Online Survey of more than 27,000 people.