Featured Insights - December 2010

Nielsen China Forum: Dispelling the Myths of Innovation in China
Posted Dec 14, 2010

Mitch Barns, president of The Nielsen Company, Greater China, debunked the eight most common myths about the role innovation plays in the Chinese consumer products sector.

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China’s Next Frontier: Its Rising Cities
Posted Dec 14, 2010

The emerging story in China is how development has spread throughout the country, growing a middle class that has the ability to spend. Residents of lower-tier cities and even those living in rural areas now have greater buying power thanks to economic growth and improving wages.

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Nielsen China Forum: Go Digital in China
Posted Dec 14, 2010

Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates over the past five years.

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Opportunities Abound in China’s Media Landscape
Posted Dec 14, 2010

China’s digital media landscape is among the fastest growing and advancing markets in the world. This profound digital revolution has created Chinese consumers who are experiencing new and advanced media experiences.

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Nielsen China Forum: Chinese Auto Industry Races Forward
Posted Dec 14, 2010

China’s economic growth has led to massive expansion across all consumer categories as its citizens become more affluent, and, in many cases, have discretionary income for the first time. But one sector stands out for growth even in China: automobile sales.

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Nielsen China Forum Reveals How to Win in China
Posted Dec 14, 2010

More than 1,000 attendees across 420 media, fast-moving consumer goods, auto, financial services and retailing business sectors joined forces at the first-ever Nielsen China Forum where insights transformed into actionable strategies for how to win in China.

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A Hesitant Consumer: Stagnating Recovery with Pockets of Inflation in Europe
Posted Dec 3, 2010

Third quarter 2010 data shows a divided Europe. Turkey and Slovakia continue to demonstrate a strong recovery, followed by the UK, though growths here are predominantly driven by inflation.

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Winning Practices on Complexity Management
Posted Nov 12, 2010

Discover how winning CPG manufacturers were able to decrease their number of stock-keeping units (SKUs) while increasing market share. On average, these winners realized an 8% greater reduction in SKUs and 5% higher sales than others in their category, and they increased overall category size.

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Winning Practices on Strategic Customer Collaboration
Posted Nov 11, 2010

While most manufacturers believe that their strategic collaboration efforts are effective, only 20% of these efforts achieve significant impact. Learn how winning CPG manufacturers achieved an average sales lift that was 11 percentage points higher than other collaboration efforts.

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Winning Practices on Pricing & Trade Investments
Posted Nov 10, 2010

Find out how some CPG manufacturers were able to increase their unit prices by three percentage points more than the average unit-price increase for their category and grow their category share by 2%.

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