Featured Insights - October 2011

Global Consumer Confidence: Economy Returns as Top Concern
Posted Oct 31, 2011

“Third quarter was volatile and challenging for global economies and financial markets amid stagnant U.S. unemployment figures and a worsening euro zone debt crisis,” said Dr. Venkatesh Bala, Chief Economist at The Cambridge Group, a part of Nielsen. “A recessionary mindset is growing among consumers.”

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Getting to Know (and Like) the Social Mom
Posted Oct 25, 2011

A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

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Posted Oct 10, 2011

For sports fans, mobile means instant score updates, fantasy sports at your fingertips and connecting with your favorite teams and athletes via social media, all without leaving the stadium, the train or your favorite armchair.

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Remembering the Innovative and Inspiring Arthur C. Nielsen, Jr. (1919-2011)
Posted Oct 7, 2011

Susan D. Whiting, Vice Chair, Nielsen – The recent passing of Arthur C. Nielsen, Jr. fills me, and all of us at Nielsen, with a profound sense of loss. Those of us fortunate to have known and worked with Art will remember him not only as a technology pioneer and measurement science innovator, but also as a witty and wise mentor, a generous community philanthropist and a remarkably inspiring leader.

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The Next Generation of Chinese Car Buyers are Looking for Style
Posted Oct 5, 2011

Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when shopping for a new car.

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Apprehension Australia: How Retailers Can Deal with Changing Shopping Behavior
Posted Oct 5, 2011

Australian consumers are increasingly apprehensive about the impact of the world financial situation on their own economy and personal finances.

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Mobile Phones Dominate in South Africa
Posted Sep 30, 2011

Africa is in the midst of a technological revolution, and nothing illustrates that fact than the proliferation of mobile phones.

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U.S. Fresh Food Revolution: Increased Competition for Grocers
Posted Sep 19, 2011

For most American shoppers, the weekly grocery list is filled with fresh foods: meats, deli, produce, baked goods and the like. For those who have been closely following consumer trends, this comes as little surprise, as Americans have reduced out-of-home dining and cook food at home more regularly.

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Posted Sep 8, 2011

Nielsen recently released a comprehensive study about the spending and media habits of women across 21 developed and emerging countries. At the Nielsen Consumer 360 conference in Frankfurt Germany, new findings about the women of Germany were revealed.

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The “Green” Gap Between Environmental Concerns and the Cash Register
Posted Aug 31, 2011

While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22 percent say they will pay more for an eco-friendly product.

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