Companies can increase advertising effectiveness by 30-40% if they more closely analyze how well each marketing activity performs for each brand. Eight guiding principles help marketers maximize ROI.

The fall of the Berlin Wall 20 years ago helped propel the growth of the European Union. Today, the EU economy is bigger than the United States and is still growing. Will the EU challenge U.S. historical economic dominance on a global scale?

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.

Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.

Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.

All full-power analog broadcasts in the U.S. were turned off on June 12, signaling a fundamental change in the transmission of television broadcasting. Which homes were ready and which were not… and how were TV station audiences impacted?

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.