Featured Insights - February 2010

U.S. Healthy Eating Trends Part 5: Nielsen Healthy Eating Index Debuts
Posted Feb 2, 2010

For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods.

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U.S. Healthy Eating Trends Part 4: Store Brands Expand Healthy Offerings
Posted Feb 2, 2010

U.S. retailers continue to make progress in offering store brand products with health claims relevant to shoppers looking for healthier food choices

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U.S. Healthy Eating Trends Part 3: Eating Healthy Doesn’t Have to Cost More
Posted Jan 28, 2010

One common misconception heard frequently is that healthy eating has become too expensive—that the struggling economy has driven U.S. families to make poor nutritional choices.

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U.S. Healthy Eating Trends Part 2: Organic Enthusiasts Remain Loyal
Posted Jan 27, 2010

It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.

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U.S. Healthy Eating Trends Part 1: Commitment Trumps the Economic Pinch
Posted Jan 26, 2010

Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.

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The Lowest Price Is Not Always the Best Price
Posted Jan 13, 2010

Price is only one of five things consumers look for when shopping. Raising store brand prices by just one cent translates to roughly $400 million dollars in sales across all departments. For U.S. retailers, it begs the question: Is it time for a price hike?

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There’s No Business Like Show Business – Entertainment Trends
Posted Dec 18, 2009

While many consumers cut back their spending on entertaining outside of the home in 2009, that didn’t necessarily translate to increases inside the home.

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Game On — The World is Watching More than Ever
Posted Dec 18, 2009

U.S. sports television had a banner year in 2009. Advances in satellite television, high-definition technology and the Internet provided fans with rich, 24/7 access to their favorite teams. Picking winners for 2010? Bet on globalization.

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Video Games in Play
Posted Dec 18, 2009

Half of all U.S. households own a video game console or handheld system—and despite the stereotypes about teenage males, gamers are not monolithic. While gamers spend most on new games, game rentals provide an extra conduit to spark sales.

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Talking Back – Top Five Advertising Trends
Posted Dec 17, 2009

The overall advertising environment in 2009 was fairly gloomy with slashed budgets and revised strategies to address the new reality. However, that didn’t stop the industry from evolving, and the lessons learned will likely pay-off in the year ahead.

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