Featured Insights - November 2009

A Pocket Guide to Social Media and Kids
Posted Nov 2, 2009

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

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Frugal Consumers Return to Home Base
Posted Nov 2, 2009

There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.

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Five Secrets to Bringing Stronger Products to Market
Posted Nov 2, 2009

Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.

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B2B Discovers Market Segmentation
Posted Nov 2, 2009

Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.

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The Switch from Analog to Digital TV
Posted Nov 2, 2009

All full-power analog broadcasts in the U.S. were turned off on June 12, signaling a fundamental change in the transmission of television broadcasting. Which homes were ready and which were not… and how were TV station audiences impacted?

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Below The Topline: U.S. Hispanics and Acculturation
Posted Nov 2, 2009

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.

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Global Mobile – Strategies for Growth
Posted Oct 6, 2009

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

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Does Online Advertising Deliver the Target Audience?
Posted Oct 6, 2009

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.

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U.S. Retailers Roll Out New Playbook
Posted Oct 6, 2009

How low will prices go? 2009 might become known as the year of the price cuts, rollbacks, coupon redemptions and strong store brand sales. This is good for shoppers, but will the value strategy backfire on retailers?

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Drug Safety Warning and Consumer Reaction
Posted Oct 6, 2009

When the FDA recommended lowering the daily dose of acetaminophen citing potential overdose and liver injury, consumers reacted. Online chatter spiked and sales went flat.

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