Featured Insights - May 2012
Overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in 21 percent of global markets.
[read more]More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life.
[read more]With young and quickly growing populations paired with a rising gross domestic product (GDP) that has grown faster than that of the rest of the world every year since 2001, African markets brim with opportunity.
[read more]Three weeks ago, Nielsen launched a contest seeking insightful, beautiful and intuitive visualizations of some of our data. This was an experiment. We wanted to start a conversation about how we, and our audiences, look at data.
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Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.
[read more]Macro forecasts of U.S. Consumer demand project consumers will spend $11.5 trillion in 2014, while the aggregate of all relevant micro forecasts leads us to a number that ranges between $13.5 trillion to $17 trillion. Louise Keely from The Demand Institute explains this multi-trillion dollar gap and what it means for business and government leaders.
[read more]Over the last 60 years, televisions have evolved to have slimmer profiles, larger screens and sharper pictures. Additionally, the devices delivering the content to the new high-tech screens have changed significantly and more rapidly — helping us watch what we want when we want it.
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Consumer confidence declined in 35 out of 56 markets, according to global consumer confidence findings from Nielsen.
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According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.
[read more]While other countries in the region and around the globe have been affected by significant economic uncertainty, Indonesia’s economy is running at full bore, with a rapidly expanding middle class that is now the third-largest in the world.
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