Featured Insights - May 2012

Overall Global Consumer Confidence Rose in 68% of Markets in Q1 2012
Posted May 1, 2012

Overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in 21 percent of global markets.

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Young, Mobile and Growing: The State of U.S. Hispanic Consumers
Posted Apr 17, 2012

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life.

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Report: The Diverse People of Africa
Posted Apr 3, 2012

With young and quickly growing populations paired with a rising gross domestic product (GDP) that has grown faster than that of the rest of the world every year since 2001, African markets brim with opportunity.

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Posted Mar 22, 2012

Three weeks ago, Nielsen launched a contest seeking insightful, beautiful and intuitive visualizations of some of our data. This was an experiment. We wanted to start a conversation about how we, and our audiences, look at data.

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Five Ways to Drive True Innovation and Increase Sales
Posted Mar 15, 2012

Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.

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Posted Mar 2, 2012

Macro forecasts of U.S. Consumer demand project consumers will spend $11.5 trillion in 2014, while the aggregate of all relevant micro forecasts leads us to a number that ranges between $13.5 trillion to $17 trillion. Louise Keely from The Demand Institute explains this multi-trillion dollar gap and what it means for business and government leaders.

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Posted Feb 29, 2012

Over the last 60 years, televisions have evolved to have slimmer profiles, larger screens and sharper pictures. Additionally, the devices delivering the content to the new high-tech screens have changed significantly and more rapidly — helping us watch what we want when we want it.

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China and US Improve, but Overall Consumer Confidence Fell in 60% of Global Markets
Posted Feb 7, 2012

Consumer confidence declined in 35 out of 56 markets, according to global consumer confidence findings from Nielsen.

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Food Labeling Confusion Weighs Heavily on Minds of Global Consumers
Posted Jan 24, 2012

According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

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Posted Jan 12, 2012

While other countries in the region and around the globe have been affected by significant economic uncertainty, Indonesia’s economy is running at full bore, with a rapidly expanding middle class that is now the third-largest in the world.

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