By taking a deep dive into the study, BET was better able to understand the nuances of their audience segments. That understanding enabled BET to refine content and deliver more informed insights to their advertiser.

For most of the past two years, Vietnam has been on a roll. Virtually untouched by the global economic downturn, the country posted strong GDP growth. Consumer confidence, while fluctuating quite a bit, generally ranked among the highest of the 55 countries monitored by Nielsen on a quarterly basis.

The complexity of operating in the Italian marketplace was a clear refrain heard repeatedly during Linkontro, Nielsen’s flagship client event in Italy.

Asia Pacific has seen rapid growth in the fast moving consumer goods (FMCG) sector over the past few years. Thailand has experienced solid growth – up 6.4 percent in 2010 compared to 2009 – but much of that growth came from increased volume, not value, thereby resulting in pinched margins for FMCG manufacturers.

Nielsen congratulates the class of 2011 and takes look at today’s American teen, raised in an age dominated by media choices like never before—from the Internet to cable channels to web connected devices galore.

In 2010, U.S. online CPG sales reached $12 billion, representing about two percent of all CPG sales. That sales rate is expected to double in four years to $25 billion by 2014. Several market factors and forces are at play making CPG ripe for e-commerce opportunity.

Smartphones and the consumption of mobile data continue to grow in popularity in the U.S. – 37 percent of mobile consumers now have one – and smartphones with Google’s Android operating system (OS) are proving to be the most popular flavor.

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies.

Oprah’s Book Club—with picks ranging from older classics to lesser known works to Pulitzer Prize-winners—became a coveted and exclusive fraternity founded in 1996, with branded special editions selling more than 22 million copies in the past 10 years.

From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.