With the nation seemingly emerging from recession, American consumers remain skittish about spending their money during this upcoming holiday season.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…

Back in the summer of 2008, gas prices in the U.S. hit record highs, with an average price per gallon topping $4 a gallon.  As a result, consumers changed their behavior in order to save gas when possible.  For example, 78 percent said that they combined errands and trips where before they might not have thought twice about separate trips to the grocery store and mall.  Consumers stayed home more often, choosing to entertain at home and eat out less.  These money-saving steps were taken in an effort to save …

Top line growth of grocery sales in Britain remained slow at 4.5 percent for the twelve weeks ending September 5th compared to the same period a year ago. Unpredictable weather and fickle shoppers affected food trade, although the late bank holiday did spur sales growth of 7.9 percent on a year-to-year basis for the week ending August 29th, according to Nielsen’s monthly survey. Unit growth continued increased 2.8 percent in the last four weeks of the period.

With an increasing amount of global buzz proclaiming the emergence of an economic recovery, the Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.

Few can question the legacy The Beatles left on the music world in the 20th century, but will millennial video gamers (most born long after the band’s split 40 years ago) be abuzz with Beatlemania?

Price cuts are providing consumers with exceptional value, but they are showing up in the form of weakening or declining department, category and same-store store sales trends for many U.S. retailers.

Washington D.C. is increasingly drawing in the young and the wealthy, according to Nielsen Claritas. A new demographic spotlight finds that 16 of the top 50 counties where the highest concentration of the young and wealthy live are in the Washington D.C. area.