In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?

How low will prices go? 2009 might become known as the year of the price cuts, rollbacks, coupon redemptions and strong store brand sales. This is good for shoppers, but will the value strategy backfire on retailers?

In Latin America, sales of mobile phones have had a noteworthy increase in the last years.

When the FDA recommended lowering the daily dose of acetaminophen citing potential overdose and liver injury, consumers reacted. Online chatter spiked and sales went flat.

Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.

As retailers are trying to do more with less, are store brands exempt from consideration? While store brands turn a two-to-one profit (10% of assortment achieves 20% of sales), expanding in certain categories at the expense of branded products could actually hurt sales.

With consumers looking to stretch their money as far as possible, it’s no surprise that they might be attracted by promotions and sales at their local grocery store.

The DOW is up and the Fed chair says the recession is “likely over,” but ultimately, it is the consumer who will determine when the economy is back on track.

In August, women made up 56.1 percent of the Web traffic to music sites. Overall, music sites pulled in 42.5 million unique female visitors in August.

According to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008.