Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when shopping for a new car.

Australian consumers are increasingly apprehensive about the impact of the world financial situation on their own economy and personal finances.

New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off.

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse report.

Nielsen’s Top 20 Games to Watch reveals the most anticipated games of the 2011 holiday season, with Call of Duty: Modern Warfare 3 the most coveted among active U.S. gamers.

As businesses look for opportunities to grow their companies and gain market share, it is critical that they understand diversity and the emerging demands from consumers.

For most American shoppers, the weekly grocery list is filled with fresh foods: meats, deli, produce, baked goods and the like. For those who have been closely following consumer trends, this comes as little surprise, as Americans have reduced out-of-home dining and cook food at home more regularly.

Nielsen recently released a comprehensive study about the spending and media habits of women across 21 developed and emerging countries. At the Nielsen Consumer 360 conference in Frankfurt Germany, new findings about the women of Germany were revealed.

What does it take to successfully launch a new product in Germany? Investigating some common perceptions that German consumers do not like innovations and are only concerned about price, that the retail landscape does not support new innovations, or that keeping an innovation alive is more difficult in Germany than in other established markets, Nielsen reveals the key factors for success with new product innovation at the Consumer 360 conference in Frankfurt, Germany.

In Southeast Asia, recent Nielsen research indicates that consumers are highly influenced by online advertising, much higher than the global average.