Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.

Over the past six months, Canadian consumers have stopped talking about recession and changed the conversation to recovery.

Nielsen IAG compiled a list of the most recalled hybrid ads (where sponsor messaging is combined with program or entertainment content) for 2009.

The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a recent survey by The Nielsen Company.

The Nielsen Company revealed the impact that a performance on the Sunday Results programme of the UK series X Factor had on digital download sales (online and mobile), online buzz and radio airplay for the special guest stars promoting a track.

Price is only one of five things consumers look for when shopping. Raising store brand prices by just one cent translates to roughly $400 million dollars in sales across all departments. For U.S. retailers, it begs the question: Is it time for a price hike?

The latest version of Nielsen’s Economic current shows signs of recovery, specifically in markets like China, India, Hong Kong and Brazil.

Today’s presence of underwater mortgages, or homes with negative equity, seem to be correlated to two common regional U.S. population trends: domestic immigration from the Northeastern region to the South and Southwestern and migration from coastal California inland.

2009 music purchases in the U.S. were up 2.1% over 2008 figures, marking the second year in a row that sales exceeded 1.5B units sold according to Nielsen SoundScan.

An increase in consumer confidence in Asian markets, as well as Brazil, continues to reflect signs that the economy is emerging from a global recession and, in some markets, the recovery is accelerating.