How consumers treat minor ailments and who they trust for advice varies globally. Tailoring marketing efforts will help drive brand equity and build loyalty with consumers and capitalize on growth opportunities.

Being able to keep pace with these increasingly diverse and demanding segments will require marketers to have a detailed view of what ethnic households buy as well as how they consumer media across TV, Internet and Mobile.

Based on the widest possible basket of product categories in Europe, the fourth quarter 2009 showed nominal growth, which has remained stable since the prior quarter, and around 3% for four consecutive quarters.

If Russian business and government got behind the production of a hybrid car designed for city driving, would the average Russian motorist consider driving green?

Find out which generation spends the most per trip, shops the most often, finds the most deals and learn how to reach them. Understanding diverse generational preferences leads to opportunities at the register.

According to the most recent Nielsen Global Online Survey, 97 percent of Indians consider the safety of food an important factor when deciding where to shop.

U.S. ad spending was down for the sixth straight quarter, despite signs that the decline is slowing, according to preliminary figures released today by The Nielsen Company. All told, advertisers spent an estimated $117 billion on U.S. media in 2009, down 9% from 2008.

Video game buyers comprise 24% of U.S. households, and their share of wallet profiles paint a picture of valuable, tech-savvy entertainment consumers.

The power of micro-targeting insights to reach high-profit customer segments is unleashing new and profitable growth opportunities. The road map to success starts with five key steps.

Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.