The potential of China is unmatched. However, marketers must not make assumptions about the demographic makeup of the population based on what they see in other countries, for China is substantially different.

If we are what we eat, do we also buy like we think? New research shows that more health-aware consumers not only tend to purchase more healthy foods, but also buy on deal and really know their stores.

Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year.

A consistent pattern of reduced shopping trips continues to be a major element of consumer’s economic coping strategies. In the latest battle for share of wallet, those retailers who satisfy consumers through differentiation will gain more of less.

When store brands were in their infancy in the 1980s, product quality was inconsistent and packaging was either generic looking or designed to mimic the leaders in a given product category. It’s a much different story today.

We are at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large.

Britain’s most popular grocery brands saw another successful year despite significant economic challenges, according to the annual Britain’s 100 Biggest Brands report.

Despite the fanfare around application stores tied to specific mobile devices such as iPhones and BlackBerries, a new Nielsen survey finds ongoing loyalty to carrier stores.

Spending on Spanish Language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released today by The Nielsen Company. The declines are consistent with the trend in overall advertising, although the drops aren’t as deep. Last month, Nielsen reported that ad spending fell nine percent in 2009, despite significant increases in Cable TV.

The 2010 Nielsen Automotive Advertising Awards will be held March 31st at the New York International Auto Show.