Consumer - July 2010

Nielsen Economic Current Q2 2010: The State of the Global Consumer
Posted Jul 20, 2010

While global consumer confidence continues the slow but steady climb upward from the lows experienced in the first quarter of 2009, consumer spending is following a similar trajectory.

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Global Economic Recovery Slower than Anticipated Despite Asian/Latin American Gains
Posted Jul 19, 2010

Global consumer confidence edged up slightly as rising Asian markets were offset by Europe’s growing concerns of an escalating debt crisis according to the Nielsen Global Consumer Confidence Index.

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Why Marketers Can’t Afford to Ignore Baby Boomers
Posted Jul 19, 2010

The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.

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From Spaghetti Bolognaise to Pad Thai – The Changing Tastes of the Australian Shopper
Posted Jul 16, 2010

Changing immigration, population growth and aging consumers will profoundly impact the Australian retailing market in the next four decades. Opportunities abound for grocery manufacturers and retailers to offer meal solutions that appeal to an Asian palate.

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For Auto Purchases, Chinese Consumers Take the Rational Approach
Posted Jul 15, 2010

With economic concerns still top of mind, Chinese consumers opt for ‘quality of life’ and ‘ease of transport’ when purchasing a new car, but still want a stylish and sporty design. Now is the time to increase incentives on alternative energy vehicles—consumers are ready for the switch.

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U.S. Home Value and Income Data Show Some Easing of Economic Struggle
Posted Jul 12, 2010

From January 2009 to January 2010, more U.S. counties saw gains in household income and home values compared to the year before.

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Asia Pacific Advertisting Sees 18% Surge in Q1 2010
Posted Jul 7, 2010

Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, media advertising activity across 12 Asia Pacific markets surged by 18% – the second consecutive quarter of positive growth.

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In the U.K., Sustainability on Shopper Agendas, but Not at Any Cost
Posted Jul 1, 2010

In 2007 being ‘green’ went mainstream with rise in the number of people wanting to shop in a sustainable way. Then the global recession hit and holding down jobs and paying the bills became a consumer priority over “ethical consumerism.” How will shoppers react when the economy rebounds?

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Global Online Shopping Report
Posted Jun 29, 2010

While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much easier and more efficient.

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Following Political Unrest, Most Thai Consumers Ready to Return to Normal
Posted Jun 28, 2010

It has been just over a month since the peak of the May political unrest in Thailand, but most Thai consumers (7 out of 10) say their lives are already back to normal, or will return to normal within a month.

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