Consumer - August 2010

Interest in New Zealand Real Estate Cools
Posted Aug 20, 2010

One in seven people surveyed said they intended on buying residential property as an investment – a sharp drop from the one in four who indicated the same desire a year ago.

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What’s the True Pace of U.S. Recovery? Follow the Consumer
Posted Aug 13, 2010

Amid seemingly contradictory economic datapoints, manufacturers and retailers will need to focus on the habits of the consumer for clarity and insights into the pace of recovery.

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Book, Movie, Love: Best Sellers and the Hollywood Bounce
Posted Aug 10, 2010

The August 13 release of the film version of Elizabeth Gilbert’s 2006 novel Eat, Pray, Love is the latest example of a popular book title moving to the big screen. While these books see success before their silver screen debuts, the buzz leading up to a film version can drive impressive sales.

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Australian Retailers: Are Your Promotions Really Promoting Your Brand?
Posted Aug 6, 2010

Sales may increase when a brand is promoted, but is the promotion actually supporting the brand? In Australia, it is estimated that up to 30% of all grocery purchases are made on promotion and trends indicate that this could increase among the key retailers.

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Latin American Baby Boom Presents Opportunities for Retailers and Manufacturers
Posted Aug 6, 2010

The baby boom in Europe and the United States has been well documented: lower birth rates combined with longer life expectancies have resulted in an older population. This trend also extends to Latin America, where more mature adults will soon make up more than a quarter of the population.

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Self Help and the Rise of OTC Medications
Posted Jul 30, 2010

The use of over-the-counter medications is rising around the world, but the economic downturn is impacting usage. Manufacturers need to encourage responsible proactive usage and reinforce their brand equity to negate the threat of store brands and generics.

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U.S. Back to School Forecast Sees Dollar Sales Up, but Unit Sales Down
Posted Jul 29, 2010

With American consumer confidence seemingly stuck in neutral, the back to school season can be an insightful view into the state of consumer spending, as well as a precursor to what retailers can expect for the upcoming holiday season.

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Measuring the Buying Brain
Posted Jul 23, 2010

Each year a trillion dollars is spent on communicating to and persuading the human brain, yet few understand how the brain really works—what’s attractive to it, how it decides what it likes and doesn’t like, and how it chooses to buy or not buy…

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Are Shopping Trips Being Replaced with Mouse Clicks?
Posted Jul 21, 2010

In an age where shopping trips are increasingly being replaced with mouse clicks, it’s become vital for brand managers to fully understand the evolving world of eCommerce.

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Lower Prices a Boon to Consumers, but a Bane to Retailers
Posted Jul 20, 2010

Lower prices for food and other household items are great for consumers, but for retailers, they don’t always achieve the desired rise in sales as the competition is quick to follow.

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