The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

With gamers expected to rush out en mass to buy Modern Warfare 2 this week, retailers may be just as excited for the release as even the biggest COD franchise fans.

Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.

Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money. And many analysts believe that shopping behavior that has changed during the recession is permanent. One factor backing up that premise is the continued upswing in coupon use after years of declines.

Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.

Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.

Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.