Consumer - December 2011
In just three years, the popularity of coffee in Korea has skyrocketed. In 2008, the four leading coffee shop outlets had approximately 6,000 locations; by 2011, that number surged 51 percent to 9,400 locations around the country.
[read more]Recent Nielsen surveys of shoppers show that, much like in 2010, the majority of consumers (80%) are avoiding in-store Black Friday shopping.
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Ford rolled home with the 2nd annual Nielsen Automotive Green Marketer of the Year award, which was presented today at the Los Angeles International Auto Show.
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As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack.
[read more]Nearly three-quarters (73%) of consumers around the world expect to spend the same amount or less on holiday gifts compared to last year, according to a recent Nielsen global survey of online respondents in 56 countries.
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To succeed in India’s dynamic market, fast-moving consumer goods companies (FMCG) are investing in innovation to take advantage of the rapidly evolving retail landscape and the changing purchasing behavior of consumers.
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Consumers in India are feeling the inflationary heat. Expenses are rising faster than income and wallets are being squeezed.
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Four key areas of consumption will help drive tens of billions of dollars in sales across rural India in the coming years.
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As the Indian consumer’s purchasing power has evolved, so too has the Indian retail landscape, which must now cater to an increasingly savvy and connected shopper.
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A bold outlook of ongoing growth around the consumer was delivered by a trio of Nielsen executives to Indian business leaders in New Delhi today.
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