Consumer - December 2011

Posted Dec 6, 2011

In just three years, the popularity of coffee in Korea has skyrocketed. In 2008, the four leading coffee shop outlets had approximately 6,000 locations; by 2011, that number surged 51 percent to 9,400 locations around the country.

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Posted Nov 22, 2011

Recent Nielsen surveys of shoppers show that, much like in 2010, the majority of consumers (80%) are avoiding in-store Black Friday shopping.

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Ford Takes Home 2nd Annual Nielsen Automotive Green Marketer of the Year Award
Posted Nov 17, 2011

Ford rolled home with the 2nd annual Nielsen Automotive Green Marketer of the Year award, which was presented today at the Los Angeles International Auto Show.

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U.S. Kids Looking Forward to “iHoliday” 2011
Posted Nov 17, 2011

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack.

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Posted Nov 15, 2011

Nearly three-quarters (73%) of consumers around the world expect to spend the same amount or less on holiday gifts compared to last year, according to a recent Nielsen global survey of online respondents in 56 countries.

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Launching New Products in India is a Long-Term Play
Posted Nov 15, 2011

To succeed in India’s dynamic market, fast-moving consumer goods companies (FMCG) are investing in innovation to take advantage of the rapidly evolving retail landscape and the changing purchasing behavior of consumers.

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Pricing it Right in India’s Inflationary Market
Posted Nov 15, 2011

Consumers in India are feeling the inflationary heat. Expenses are rising faster than income and wallets are being squeezed.

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The Rural Indian Consumer – Dissecting the $100B Opportunity
Posted Nov 15, 2011

Four key areas of consumption will help drive tens of billions of dollars in sales across rural India in the coming years.

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The Future of Shopping in India
Posted Nov 15, 2011

As the Indian consumer’s purchasing power has evolved, so too has the Indian retail landscape, which must now cater to an increasingly savvy and connected shopper.

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Setting the Scene for Winning in India
Posted Nov 15, 2011

A bold outlook of ongoing growth around the consumer was delivered by a trio of Nielsen executives to Indian business leaders in New Delhi today.

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